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	<title>IT&#124;Redux &#187; Social Networking</title>
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	<link>http://itredux.com</link>
	<description>New Rules for a New IT World</description>
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		<title>Stoicism Redux</title>
		<link>http://itredux.com/2009/02/18/stoicism-redux/</link>
		<comments>http://itredux.com/2009/02/18/stoicism-redux/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 04:24:42 +0000</pubDate>
		<dc:creator>Ismael Ghalimi</dc:creator>
				<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://itredux.com/?p=1212</guid>
		<description><![CDATA[<strong>Warning:</strong> what follows contains materials of philosophical nature that might offend religious readers. Such is not my intention, but reader care is advised. Also, the reason why such an article was published on a blog usually covering enterprise software and personal productivity is that it relates to a book that might be of interest to some readers of David Allen’s <a href="http://www.davidco.com/">Getting Things Done</a>, which itself was covered repeatedly on these pages. Subsequent writings on the subject will take place at <a href="http://ghalimi.name/">ghalimi.name</a>, which is a more appropriate venue for such topics. [<a href="http://itredux.com/2009/02/18/stoicism-redux/">Continue...</a>]]]></description>
			<content:encoded><![CDATA[<p><strong>Warning:</strong> what follows contains materials of philosophical nature that might offend religious readers. Such is not my intention, but reader care is advised. Also, the reason why such an article was published on a blog usually covering enterprise software and personal productivity is that it relates to a book that might be of interest to some readers of David Allen’s <a href="http://www.davidco.com/">Getting Things Done</a>, which itself was covered repeatedly on these pages. Subsequent writings on the subject will take place at <a href="http://ghalimi.name/">ghalimi.name</a>, which is a more appropriate venue for such&nbsp;topics.</p>
<p>Once in a while, one comes across an idea so profound that it has the power to change one’s life. So was the case for me yesterday on my way to Columbus, <span class="caps">OH</span>.  Feeling like Christopher Columbus (re)discovering the Americas, I re-discovered the ancient Stoic philosophy through the reading of <a href="http://www.amazon.com/Guide-Good-Life-Ancient-Stoic/dp/0195374614/">A Guide to the Good Life: The Ancient Art of Stoic Joy</a> by William B Irvine’s, thanks to a program I recently listened to on <a href="http://www.kpfa.org/"><span class="caps">KPFA</span></a>. I had never read the philosophy of Zeno of Citium, Epitectus, Seneca, or Marcus Aurelius, but I knew in my heart that such a liberating yet deceivingly simple way of living must have been devised before. I just did not know where to look for it. And much like the author, I had been recently intrigued by Zen Buddhism, but could not fully relate to its esoteric&nbsp;nature.</p>
<p>Classic Stoicism preaches a way of life that can bring tranquility and joy to anyone. Through simple psychological techniques such as negative visualization, dichotomy (/trichotomy) of control, or internalization of goals&thinsp;&mdash;&thinsp;all brilliantly described in Irivine’s book&thinsp;&mdash;&thinsp;one can suppress negative feelings such as anxiety, fear, or frustration, while learning how to better deal with insult or grief, and why fame and luxury should not be looked for (more on this&nbsp;later).</p>
<p>While reading through the 336 pages of Irivine’s book, I was amazed at how natural the overall philosophy felt to me. Its guiding principles were some of the very few absolute values that I could genuinely call mine, and many of its techniques I had discovered myself over time. In the author’s words, I must be a “congenital Stoic.” Nevertheless, I had never been able to spell out such a coherent system on my own, nor had I come across anyone who had until&nbsp;now.</p>
<p>Reading through the book’s last chapters, and especially Chapter Twenty-One&thinsp;&mdash;&thinsp;Stoicism Reconsidered&thinsp;&mdash;&thinsp;I experienced an exhilarating rush of wholesomeness, being confronted for the first time to a coherent philosophy of life. Religious minds would say I got a revelation. Being agnostic myself, I would call it an epiphany, and it came in the form of Irvine’s proof that Stoicism was a “correct philosophy of life,” not by referring to Zeus as the ancient Stoics did, but to evolutionary theory in general, and evolutionary psychology in particular. Not being a professional philosopher myself, I cannot adequately criticize Irvine’s argumentation, but it made sense to me. In fact, I would even go as far as challenging the author’s excessive modesty, and suggest that he actually delivered a modern proof for Stoicism’s overall&nbsp;correctness.</p>
<p>To say the book convinced me is an understatement. It converted me, not only to the doctrine, but to the scholastic approach of ancient philosophy. And as Seneca put it, “I do not bind myself to some particular one of the Stoic masters; I, too, have the right to form an opinion.” (Seneca, “On the Happy Life,” <span class="caps">III</span>.2). So let me offer some suggestions as to how Stoicism could be extended to benefit from more recent&nbsp;discoveries.</p>
<p>First, the notion of “duty,” which ancient Stoics justify by the mere fact that we are social creatures and that we all mutually benefit from virtuous social behavior, should be further developed. In order for it to become more acceptable, its justification should go beyond the benefits of harmonious inter-personal relationships, and include a notion best described as statistical Karma: if more people act benevolently with others in a pass-it-forward kind of way, the world at large will become a better place, and we will all benefit from it&nbsp;indirectly.</p>
<p>Second, the notion that fame after death should not be set as a goal, while advisable at first, is unnecessarily challenging for those who do not believe in life after death. Instead, I believe that one’s goal could (should) be to create a lasting legacy, either by passing the virtuous of a Stoic life to one’s descendants, or by making positive contributions to mankind, small or large. Such a legacy can reasonably be considered as some form of life after death by agnostic philosophers, or a component of life after death by their religious counterparts. Furthermore, because such a legacy will be judged by those who survive us after our passing, setting its creation as a primary life goal should not expose us to the usual traps of fame seeking. Last but not least, it should be obvious to anyone that such a legacy should be a positive one, as in one that will benefit those who survive us and for generations to come, as opposed to a free entry into history books for reason of crime against&nbsp;humanity.</p>
<p>Third, I believe that the Stoic reaction to insult (offense might even be a more appropriate term) should be extended in order to include what is possibly the most powerful discoveries of the past two millennia: Christian forgiveness. Before explaining what I mean by that, let me give some personal background: my mother was born in France and received a Catholic education. My father was born in Algeria and was raised as a Muslim. I was born in France thirty-five years ago and grew up in a perfectly atheist environment, like many kids of this time in post-68, pre-socialist France. Nevertheless, I later developed a keen interest for Christianity and its principles, originally through the watching of movies from David Lynch. <a href="http://www.imdb.com/title/tt0105665/">Fire Walk with Me</a> gave me an intuitive understanding of the notion of the original sin and its repercussions on our collective psyche as members of a Judeo-Christian community, while <a href="http://www.imdb.com/title/tt0166896/">The Straight Story</a> offered a moving demonstration of the power of forgiveness. While I view the concept of original sin as fundamentally anti-Stoic, I consider the notion of forgiveness as the ultimate exercise of Stoic mastery. The reason for this is simple: on one hand, ignoring an insult or offense is neutral at best, even slightly negative as the author would admit, for it creates frustration on the side of the offender. On the other hand, genuine forgiveness, although tremendously challenging for the one who received the offense and arguably rare, has the power to deliver a transforming epiphany to the offender. In other words, forgiveness could be the ultimate act of Neostoicism, and is positively viral by nature, therefore should be practiced whenever&nbsp;possible.</p>
<p> I am now sitting on a plane on my way back home. Practicing negative visualization, I realize how fortunate I am that the previous three legs of my trip were completed without any incidents. And while I contemplate the prospect of the plane crashing before we make it back to <span class="caps">SFO</span>, I know in my heart that I am living a good life now, at this very moment (carpe diem). I realize that I shared through these lines more than I expected to, and that it does not make me a proper stealth Stoic as advocated in Irvine’s book, but I also know that many of the ideas he brought back to life were born through Socratic debate. I simply wish to contribute to the discussion, with as much innocence that my ignorance will afford&nbsp;me.</p>
<p>Tonight, I found my way (in a Taoist sense), and this brings me&nbsp;joy.</p>
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		<title>BuzzGain</title>
		<link>http://itredux.com/2009/02/11/buzzgain/</link>
		<comments>http://itredux.com/2009/02/11/buzzgain/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 00:40:54 +0000</pubDate>
		<dc:creator>Ismael Ghalimi</dc:creator>
				<category><![CDATA[BPM 2.0]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://itredux.com/?p=1036</guid>
		<description><![CDATA[One of the goals of our <a href="http://itredux.com/2009/01/25/a-first-taste-of-dogfood/">Dogfood Project</a> is to automate our Public Relations process. In a PR 1.0 world, press releases would be sent to a handful of analysts and journalists from a Friends &#038; Family list, and pushed on some wire service like <a href="http://www.prnewswire.com/">PR Newswire</a>. In today's PR 2.0 world, this approach simply does not scale anymore, and we need something quite a bit more powerful. Here comes <a href="http://buzzgain.com/">BuzzGain</a>. [<a href="http://itredux.com/2009/02/11/buzzgain/">Continue...</a>]]]></description>
			<content:encoded><![CDATA[<p>One of the goals of our <a href="http://itredux.com/2009/01/25/a-first-taste-of-dogfood/">Dogfood Project</a> is to automate our Public Relations process. In a <span class="caps">PR</span> 1.0 world, press releases would be sent to a handful of analysts and journalists from a Friends <span class="amp">&amp;</span> Family list, and pushed on some wire service like <a href="http://www.prnewswire.com/"><span class="caps">PR</span> Newswire</a>. In today&#8217;s <span class="caps">PR</span> 2.0 world, this approach simply does not scale anymore, and we need something quite a bit more powerful. Here comes&nbsp;<a href="http://buzzgain.com/">BuzzGain</a>.</p>
<p>BuzzGain was launched by my friend Mukund Mohan, and does an amazing job at identifying influential voices on the web (from a database of 150 million entries), automatically learning about the topics they cover, and systematically engaging with them over multiple social networks. It&#8217;s essentially doing what a next-generation <span class="caps">PR</span> firm should do, directly from your web browser, and for a tiny fraction of the&nbsp;cost.</p>
<p>We&#8217;re about a week away from launching our Dogfood process. While we&#8217;re migrating it to Intalio|<span class="caps">BPP</span> 6.0 (Beta 1 shipped yesterday), we&#8217;re playing with BuzzGain and will integrate it within the main Marketing <span class="amp">&amp;</span> <span class="caps">PR</span> process in a second iteration to be released later this month. Stay&nbsp;tuned!</p>
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		<title>A First Taste of Dogfood</title>
		<link>http://itredux.com/2009/01/25/a-first-taste-of-dogfood/</link>
		<comments>http://itredux.com/2009/01/25/a-first-taste-of-dogfood/#comments</comments>
		<pubDate>Sun, 25 Jan 2009 19:37:09 +0000</pubDate>
		<dc:creator>Ismael Ghalimi</dc:creator>
				<category><![CDATA[BPM 2.0]]></category>
		<category><![CDATA[Consolidation]]></category>
		<category><![CDATA[SOA]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://itredux.com/?p=989</guid>
		<description><![CDATA[Our <a href="http://itredux.com/2009/01/19/project-dogfood/">Project Dogfood</a> was launched just two weeks ago, but it's running full speed ahead. Among the most active projects, the Customer Support Process lead by Gene Grell &#8212; Intalio's new Director of Support &#8212; and the Marketing &#38; Public Relations Process, which I am working on with Rick Geneva and Antoine Toulme. Here is a quick update on both, plus a really cool side project that emerged from one of them. [<a href="http://itredux.com/2009/01/25/a-first-taste-of-dogfood/">Continue...</a>]]]></description>
			<content:encoded><![CDATA[<p>Our <a href="http://itredux.com/2009/01/19/project-dogfood/">Project Dogfood</a> was launched just two weeks ago, but it&#8217;s running full speed ahead. Among the most active projects, the Customer Support Process lead by Gene Grell&thinsp;&mdash;&thinsp;Intalio&#8217;s new Director of Support&thinsp;&mdash;&thinsp;and the Marketing <span class="amp">&amp;</span> Public Relations Process, which I am working on with Rick Geneva and Antoine Toulme. Here is a quick update on both, plus a really cool side project that emerged from one of&nbsp;them.</p>
<p>First, the Customer Support Process. It&#8217;s a pretty complex one originated from a custom user interface built in Ruby on Rails, integrated with our new trouble-ticketing system (itself integrated with Salesforce.com), our knowledge database (Confluence), our legacy bug tracking system (Jira), and our original Demand Driven Development (<a href="http://d3.intalio.com/">D3</a>) portal (itself to be migrated to a collection of processes running on Intalio|<span class="caps">BPP</span>). This process is only a prototype right now, but should be fully implemented within a month or two. In the meantime, feel free to download the <a href="http://www.intalio.com/wp-content/uploads/supportprocess-bpmn.zip"><span class="caps">BPMN</span> project</a> for it, which you can import directly from <a href="http://www.intalio.com/products/designer">Intalio|Designer</a>&nbsp;(File/Import&#8230;).</p>
<p></p>
<div align="center"><a href="http://www.intalio.com/wp-content/uploads/supportprocess.png"><img src="http://www.intalio.com/wp-content/uploads/supportprocess.png" width="450" border="0"></a>
<p>Customer Support&nbsp;Process</p>
</div>
<p></p>
<p>Second, our Marketing Process, which was described in details in this <a href="http://itredux.com/2009/01/19/project-dogfood/">article</a>. After some internal discussions, we concluded that the process could be implemented through a generic <span class="caps">BPMN</span> pattern, rather than dynamically generating <span class="caps">BPMN</span> code. This is a much better solution, for three main reasons: One, it&#8217;s a lot easier to implement. Two, it will allow any changes to the Execution Table (the spreadsheet describing the process) to be applied to running process instances in flight. Three, it will support the definition of any loops within the process, and the use of recursion within the process&thinsp;&mdash;&thinsp;a process instance can create a new one, like is the case when a Public Call or a Webinar have to be organized for example. What follows is a map of the generic process that will support the execution of any process designed with our <a href="http://www.intalio.com/wp-content/uploads/executiontable.png">Execution Table&nbsp;Template</a>.</p>
<p></p>
<div align="center"><a href="http://www.intalio.com/wp-content/uploads/marketingprocess.png"><img src="http://www.intalio.com/wp-content/uploads/marketingprocess.png" width="450" border="0"></a>
<p>Marketing <span class="amp">&amp;</span> Public Relations&nbsp;Process</p>
</div>
<p></p>
<p>The Execution Table Template has been cleaned up in order to support its design with Google Apps or Zoho (<a href="http://spreadsheets.google.com/pub?key=pZza1xY6HZWg4-GN_ruwsTg">Google Apps version</a>), the definition of arbitrary loops, recursion, and multiple forms, which are now captured through separate sheets (<a href="http://spreadsheets.google.com/pub?key=pZza1xY6HZWg4-GN_ruwsTg&#038;gid=1">Data Input Form</a>). <a href="http://spreadsheets.google.com/pub?key=pZza1xY6HZWg4-GN_ruwsTg&#038;gid=5">Integration Points</a>, <a href="http://spreadsheets.google.com/pub?key=pZza1xY6HZWg4-GN_ruwsTg&#038;gid=3">Ideas</a>, and <a href="http://spreadsheets.google.com/pub?key=pZza1xY6HZWg4-GN_ruwsTg&#038;gid=4">Timesheet</a> are also captured through separated sheets, and used for documentation purposes only. What follows is a screenshot of the Execution Table designed using Google Apps, also made publicly available (<a href="http://spreadsheets.google.com/pub?key=pZza1xY6HZWg4-GN_ruwsTg">Decision Table</a> | <a href="http://www.intalio.com/wp-content/uploads/marketingprocess-bpmn.zip"><span class="caps">BPMN</span>&nbsp;Model</a>).</p>
<p></p>
<div align="center"><a href="http://www.intalio.com/wp-content/uploads/executiontable.png"><img src="http://www.intalio.com/wp-content/uploads/executiontable.png" width="450" border="0"></a>
<p>Execution&nbsp;Table</p>
</div>
<p></p>
<p>What&#8217;s truly remarkable about this project is that Intalio|Designer and Intalio|Server could be used off-the-shelf for implementing a custom process design and execution framework built upon a proprietary process execution meta-model, in a matter of days, and without having to write custom code. So far, we spent 18.5 hours on the project, and we expect to have a first running version of the end-to-end process within two weeks, working on it in our spare&nbsp;time.</p>
<p>Another interesting discovery made through this project is the fact that processes modeled with our Execution Table Template can be used by auditors working on SoX compliance projects. We presented our idea to half a dozen companies in Japan earlier this week, and every single one indicated that they could use our tool for their J-<span class="caps">SOX</span> projects (J-<span class="caps">SOX</span> is the Japanese equivalent of the Sarbanes-Oxley Act). As a result, we&#8217;re seriously considering packaging this template with our Business Rules Engine (<a href="http://www.intalio.com/products/bre">Intalio|<span class="caps">BRE</span></a>) and upcoming Complex Event Processing (<span class="caps">CEP</span>) engine into a solution for next-generation Governance, Risk Management, and Compliance&nbsp;(<span class="caps">GRC</span>).</p>
<p>Third, the side project I mentioned above. As part of our Marketing <span class="amp">&amp;</span> Public Relations project, we had a need for an Enterprise Content Management system that could be used to develop and publish all our marketing collaterals. While we could have used Intalio|<span class="caps">ECM</span> for this purpose, integration with Google Apps and Zoho was lacking. Furthermore, we wanted a system that could not only store our marketing collaterals, but also all our process artifacts, fully integrated with Intalio|Designer. Last but not least, we wanted a system that could store <span class="caps">XML</span> documents natively, and provide integration with <a href="http://cocoon.apache.org/">Apache Cocoon</a>, in order to support the publishing of content on our existing&nbsp;website.</p>
<p>After some internal discussions, we decided to develop our own system. It is built on top of <a href="http://incubator.apache.org/sling/">Apache Sling</a>, which itself is based on <a href="http://jackrabbit.apache.org/">Apache Jackrabbit</a>. The funny story about Jackrabbit is that it is based on <a href="http://jakarta.apache.org/slide/">Apache Slide</a>, which itself was contributed by Intalio to the Apache Software Foundation 8 years ago. Small world, very small world&#8230; Sling also includes <a href="http://felix.apache.org/">Apache Felix</a>, which is the OSGi framework that all Intalio&#8217;s runtime components will be deployed on top of moving forward. Jackrabbit now includes <a href="http://lucene.apache.org/">Apache Lucene</a>, to be used as search engine. Finally, we&#8217;re looking at the <a href="http://jena.sourceforge.net/">Jena</a> Semantic Web Framework in order to support the tagging and indexation of documents in a scalable&nbsp;manner.</p>
<p>At present time, a prototype integration of Sling with <a href="http://tempo.intalio.org/">Tempo</a> has been developed by Nicolas (Cf. <a href="http://intaliotempo.wordpress.com/2009/01/24/apache-sling-jackrabbit-jcr-webdav-and-tempo/">blog post</a> and <a href="http://www.intalio.org/public/tempo/sling_with_tempo.swf">screencast</a>), and we are considering creating a D3 project for it, while debating about the Open Source license this new project should be released under. If this sounds like fun, please take a look at our tentative <a href="http://spreadsheets.google.com/pub?key=pZza1xY6HZWj5OUHHUn7Kfw">roadmap</a> and <a href="mailto:ghalimi@intalio.com">drop us a line</a>. The codename for this project is&nbsp;Doubleshot.</p>
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		<title>Motivated Marketing Intern Available</title>
		<link>http://itredux.com/2008/11/17/motivated-marketing-intern-available/</link>
		<comments>http://itredux.com/2008/11/17/motivated-marketing-intern-available/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 23:52:02 +0000</pubDate>
		<dc:creator>Ismael Ghalimi</dc:creator>
				<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://itredux.com/?p=864</guid>
		<description><![CDATA[From time to time, I use this blog to promote a cool product or service I came across, or help a friend out. Today, this friend is actually a family member: her name is Sarah, she is my younger sister, 25 year old, studying marketing and business administration at <a href="http://www.audencia.com/">Audencia</a> (one of the top management schools in France), and looking for a one-year internship to start in February or March 2009. [<a href="http://itredux.com/2008/11/17/motivated-marketing-intern-available/">Continue...</a>]]]></description>
			<content:encoded><![CDATA[<p>From time to time, I use this blog to promote a cool product or service I came across, or help a friend out. Today, this friend is actually a family member: her name is Sarah, she is my younger sister, 25 year old, studying marketing and business administration at <a href="http://www.audencia.com/">Audencia</a> (one of the top management schools in France), and looking for a one-year internship to start in February or March&nbsp;2009.</p>
<p>Sarah is looking for an internship abroad, ideally in Australia, Canada, New Zealand, or the United States, working for either a large or a small company, in any vertical industry, in the area of product management, product marketing, or communication. She is fluent in English (she spent six months in the <span class="caps">U.S.</span> last year), and very hard working&thinsp;&mdash;&thinsp;she has been working in Denmark for three month every Summer for the past five years picking apples and strawberries to pay for&nbsp;school.</p>
<p>If you know of any matching opportunity, please <a href="mailto:ismael@ghalimi.name">drop me a&nbsp;line</a>.</p>
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		<title>Where is the Redux Model 1?</title>
		<link>http://itredux.com/2008/07/23/where-is-the-redux-model-1/</link>
		<comments>http://itredux.com/2008/07/23/where-is-the-redux-model-1/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 16:23:58 +0000</pubDate>
		<dc:creator>Ismael Ghalimi</dc:creator>
				<category><![CDATA[BPM 2.0]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://itredux.com/?p=522</guid>
		<description><![CDATA[Earlier this week, Michael Arrington created quite a flurry of interest by announcing the <a href="http://www.techcrunch.com/2008/07/21/we-want-a-dead-simple-web-tablet-help-us-build-it/">TechCrunch Web Tablet</a>. Of course, any resemblance with the <a href="http://itredux.com/2007/10/08/revision-four/">Redux Model 1</a> is purely coincidental. Nevertheless, Michael and his team might learn a couple of things from our own <a href="http://itredux.com/2007/09/11/redux-model-1/">experiment</a>, started ten months ago. [<a href="http://itredux.com/2008/07/23/where-is-the-redux-model-1/">Continue...</a>]]]></description>
			<content:encoded><![CDATA[<p>Earlier this week, Michael Arrington created quite a flurry of interest by announcing the <a href="http://www.techcrunch.com/2008/07/21/we-want-a-dead-simple-web-tablet-help-us-build-it/">TechCrunch Web Tablet</a>. Of course, any resemblance with the <a href="http://itredux.com/2007/10/08/revision-four/">Redux Model 1</a> is purely coincidental. Nevertheless, Michael and his team might learn a couple of things from our own <a href="http://itredux.com/2007/09/11/redux-model-1/">experiment</a>, started ten months&nbsp;ago.</p>
<p><br/></p>
<div align="center">
<a href="http://itredux.com/blog/office-20/redux-model-1/"><img src="http://farm2.static.flickr.com/1013/1454096691_0bb55aeb47_o.jpg" border="0"></a>
</div>
<p><br/></p>
<p>First, the announced pricing of $200 is pure wishful thinking. If an established company like Asus cannot sell a subnotebook for less than $300 while manufacturing millions of them, it&#8217;s unlikely that a custom-built tablet sporting a thinner case and expensive multi-touch screen could retail for anything less than&nbsp;$400.</p>
<p>Second, sourcing critical components such as the multi-touch screen might be quite challenging. Last time we checked, no large multi-touch screen was available, and developing a custom one would cost quite a bundle. Also, should such a screen become available from one of the established suppliers, it is very likely that Apple would buy all available units for an extended period of time, as is the case today for the iPhone&#8217;s multi-touch screen. No one should ever underestimate Apple&#8217;s mighty buying&nbsp;power.</p>
<p>Third, open source hardware design looks nice on paper, but it&#8217;s virtually impossible for any cutting edge product, mainly because of patent issues. When trying to bring such a device to market, one has to deal with the collection of patents that are owned by large manufacturers such as Apple or Samsung, and cross-licensing of patent portfolios is pretty much the only way to make it work, which in turn makes open source design a non-starter. Last time I checked, Apple owned quite a few patents in the area of multi-touch user&nbsp;interfaces&#8230;</p>
<p>Fourth, a web tablet without 3G wireless and <span class="caps">GPS</span> capabilities won&#8217;t be very useful. Problem is, building that into the device is more complex than it looks, for a host of reasons. First, very few chipsets integrating 3G, Bluetooth, Wi-Fi, and <span class="caps">GPS</span> are available today, especially if you&#8217;re trying to drive a high-resolution screen (say <span class="caps">WXGA</span>). In fact, there is only one (Qualcomm Snapdragon), and you cannot source it unless you license Qualcomm&#8217;s <span class="caps">IP</span> portfolio. This will cost you several million dollars in lawyers fees alone, assuming that Qualcomm even agrees to talk to you. And because Qualcomm is still battling Nokia on a nasty patent litigation case, the chipset isn&#8217;t really available to many manufacturers. Another option would be to contract Samsung to design a custom chipset for you, which is what Apple did for the iPhone, but you should be ready to spend anywhere from $50M to $100M for the design alone, and to guarantee that you&#8217;ll buy millions of them in the first 24 months or so. If you have that kind of money, and if your addressable market (readership) is large enough, this might be a viable option. Otherwise, forget about 3G and <span class="caps">GPS</span>. Second, putting all these wireless technologies into a single enclosure is actually more challenging than it looks, especially with respect to the design of the antennas. Antenna design is extremely complex, takes an awful lot of time and resources to debug, and very few engineering teams know how to do it for 3G, Bluetooth, Wi-Fi, and <span class="caps">GPS</span> altogether. If you&#8217;re planning to do that, make sure that you get access to this talent&nbsp;first.</p>
<p>Fifth, if you decide to forgo 3G and <span class="caps">GPS</span>, you might be able to pull it off, and the only complex part will be the battery. If you want an ultra-thin form factor, you&#8217;ll have to work with a battery manufacturer that can design a custom polymer battery for you, and this can take a very long time. Finding the right battery manufacturer is no easy task, and the thinner the device, the more complex the battery design, which in turns creates some interesting project management issues&thinsp;&#8212;&thinsp;even the smallest changes to the internals of the device will have ripple effects on the battery&#8217;s geometry. This is where crowd sourcing might turn out to be a liability more than an asset, for large crowds tend to have a harder time making their mind up. So here is my advice: freeze the feature set early, and design your device from the inside&nbsp;out.</p>
<p>Sixth, assuming that you could make the hardware work, you&#8217;ll quickly find out that hardware was actually the easy part. Software is what makes a device work (or not), and the simpler the form factor (no buttons, multi-touch screen), the harder it is to get the software right. If you don&#8217;t believe me, just ask yourself why the iPhone does not support copy-and-paste yet. User interface design is very difficult, and is best handled by a benevolent dictator, which is why the Mac <span class="caps">OS</span> X user interface is so much better than any Linux Desktop I&#8217;ve seen. Again, crowd-sourcing looks nice on paper,&nbsp;but&#8230;</p>
<p>Seventh, once you get the user interface done, start working on power management. This is something that you have to pay very close attention to at the hardware level (every mW counts), but it&#8217;s also critical at the software level, and this is the kind of thing that can easily create a 3 to 6 months delay in the project. And remember: the thinner the form factor, the smaller the battery, and the shorter the battery&nbsp;life&#8230;</p>
<p>Eighth and last, once you&#8217;re done with all that, you&#8217;ll likely end up with a device that is twice as expensive as you originally thought, and twice as thick. It&#8217;s also very likely that you&#8217;ll end up with a smaller screen (7&quot; vs. 8.9&quot;), making your device not much different than the host of Mobile Internet Devices powered by the Intel Atom <span class="caps">CPU</span>. So here is the million dollar question: why&nbsp;bother?</p>
<p>This takes us back to the Redux Model 1, and the critical lessons we learned in developing its concept: bringing a new form factor to market is immensely difficult. It takes a lot of effort, costs a lot of money, and usually fails, for largely unforeseen reasons. At the end of the day, usability is the result of complex interactions between hardware, software, user interfaces, and you won&#8217;t know whether your design works or not until it&#8217;s done and millions (or tens, or even hundreds of them) have been&nbsp;spent.</p>
<p>Also, most of the complexity and cost involved in designing such a device lies in three areas: chipset, antennas, and software, and most new form factors require custom developments for all three of them, which makes no sense at all. This is the reason why we decided not to build the Redux Model 1 as a standalone device, but as a shell (or jacket) wrapped around a modular core called Central Networking Unit, or&nbsp;<span class="caps">CNU</span>.</p>
<p>The concept for a <span class="caps">CNU</span> is very similar to the <a href="http://www.modumobile.com/">modu</a>, with the main difference that our original idea was not to have the <span class="caps">CNU</span> act as a standalone mobile phone. Other than that, the two concepts are very similar, and based on the idea that all complex and expensive parts (chipset, antennas, and software) should be externalized, built once, and re-used across a wide range of devices sporting different form factors. By doing so, you save a lot of money on hardware, but also on subscriptions to your wireless service provider (sharing one account across multiple&nbsp;devices).</p>
<p>So here is my advice to the TechCrunch team: do not try to re-invent the wheel, no matter how fun that sounds, or how cool it makes you look like. Instead, lead your crowd to develop some custom jackets for the upcoming <a href="http://www.modumobile.com/">modu</a>. It will be cheaper, easier, and a lot faster&#8230; That being said, I wish you luck in your project, and I will certainly buy one of your gizmos if you manage to build&nbsp;them.</p>
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		<title>Happy New Year</title>
		<link>http://itredux.com/2008/01/01/happy-new-year/</link>
		<comments>http://itredux.com/2008/01/01/happy-new-year/#comments</comments>
		<pubDate>Tue, 01 Jan 2008 18:22:37 +0000</pubDate>
		<dc:creator>Ismael Ghalimi</dc:creator>
				<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://itredux.com/blog/2008/01/02/happy-new-year/</guid>
		<description><![CDATA[Regular blogging to resume soon...]]></description>
			<content:encoded><![CDATA[<p>Regular blogging to resume&nbsp;soon&#8230;</p>
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		<title>Idea Exchange Rocks</title>
		<link>http://itredux.com/2007/04/12/idea-exchange-rocks/</link>
		<comments>http://itredux.com/2007/04/12/idea-exchange-rocks/#comments</comments>
		<pubDate>Thu, 12 Apr 2007 11:03:41 +0000</pubDate>
		<dc:creator>Ismael Ghalimi</dc:creator>
				<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[Office 2.0]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://itredux.com/blog/2007/04/12/idea-exchange-rocks/</guid>
		<description><![CDATA[A couple of weeks ago, I <a href="http://itredux.com/blog/2007/03/16/how-to-outsource-product-management/">explained</a> how <a href="http://www.intalio.com/">Intalio</a> is outsourcing its product management function to customers using a process we call Demand Driven Development. Following the release of this article, I have been exposed to the <a href="http://ideas.salesforce.com/">Idea Exchange</a>, and must say that I am very impressed by the quality of the implementation that Salesforce.com developed for an idea quite similar to ours. [<a href="http://itredux.com/blog/2007/04/12/idea-exchange-rocks/">Continue...</a>]]]></description>
			<content:encoded><![CDATA[<p>A couple of weeks ago, I <a href="http://itredux.com/blog/2007/03/16/how-to-outsource-product-management/">explained</a> how <a href="http://www.intalio.com/">Intalio</a> is outsourcing its product management function to customers using a process we call Demand Driven Development. Following the release of this article, I have been exposed to the <a href="http://ideas.salesforce.com/">Idea Exchange</a>, and must say that I am very impressed by the quality of the implementation that Salesforce.com developed for an idea quite similar to&nbsp;ours.</p>
<p>Beyond the polish of its user interface, what I like about Idea Exchange is the way it ranks popular ideas based not only on the number of promotions, but also on the recentness of those and the comments that usually come with them. I was also very impressed to see the list of features originally submitted to the Idea Exchange and added to the last Spring release when I received an email notification announcing its availability. This gave me a sense of immediate feedback loop that is highly&nbsp;satisfying.</p>
<p>I like to put my money (and time) where my mouth is, so I started submitting <a href="http://ideas.salesforce.com/people/Ismael/articles">ideas</a> to the Exchange yesterday. I posted seven so far, and I invite you to promote them if you have a Salesforce.com account. Moving forward, all ideas presented on this blog and related to Salesforce.com will also be recorded onto the Idea Exchange. I strongly encourage other vendors to build exchanges of their own. <a href="http://www.dellideastorm.com/">Dell</a> did just that, using technology developed by&#8230;&nbsp;Salesforce.com.</p>
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		<title>Feed Update</title>
		<link>http://itredux.com/2007/02/28/feed-update/</link>
		<comments>http://itredux.com/2007/02/28/feed-update/#comments</comments>
		<pubDate>Wed, 28 Feb 2007 22:05:02 +0000</pubDate>
		<dc:creator>Ismael Ghalimi</dc:creator>
				<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://itredux.com/blog/2007/02/28/feed-update/</guid>
		<description><![CDATA[When we upgraded IT&#124;Redux to its <a href="http://itredux.com/blog/2007/02/06/itredux-redux/">new design</a>, we made some changes to its RSS feed as well, and more changes might be made down the road. So, in order to avoid any service interruption, I strongly encourage you to check that your feed reader is using the <a href="http://feeds.feedburner.com/itredux">correct feed URL</a>. [<a href="http://itredux.com/blog/2007/02/28/feed-update/">Continue...</a>]]]></description>
			<content:encoded><![CDATA[<p>When we upgraded <span class="caps">IT</span>|Redux to its <a href="http://itredux.com/blog/2007/02/06/itredux-redux/">new design</a>, we made some changes to its <span class="caps">RSS</span> feed as well, and more changes might be made down the road. So, in order to avoid any service interruption, I strongly encourage you to check that your feed reader is using the <a href="http://feeds.feedburner.com/itredux">correct feed&nbsp;<span class="caps">URL</span></a>.</p>
<p>This <span class="caps">URL</span> is provided by the excellent <a href="http://itredux.com/office-20/database/application.php?application=FeedBurner">FeedBurner</a>, and will never&nbsp;change:</p>
<p><a href="http://feeds.feedburner.com/itredux">http://feeds.feedburner.com/itredux</a></p>
<p>Thank you for your&nbsp;support!</p>
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		<title>EveryTrail</title>
		<link>http://itredux.com/2007/01/31/everytrail/</link>
		<comments>http://itredux.com/2007/01/31/everytrail/#comments</comments>
		<pubDate>Thu, 01 Feb 2007 00:53:49 +0000</pubDate>
		<dc:creator>Ismael Ghalimi</dc:creator>
				<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://itredux.com/blog/2007/01/31/everytrail/</guid>
		<description><![CDATA[From time to time, you stumble upon an new application that radically changes the way you look at things around you. Mosaic changed the way I look at computers, Google Earth the way I look at the world, and <a href="http://www.everytrail.com/">EveryTrail</a> the way I look at my trips. Today, I had lunch with Joost Schreve, EveryTrail's CEO, and got to use his application for one of my favorite activities: flying with friends in the San Francisco Bay Area. [<a href="http://itredux.com/blog/2007/01/31/everytrail/">Continue...</a>]]]></description>
			<content:encoded><![CDATA[<p>From time to time, you stumble upon an new application that radically changes the way you look at things around you. Mosaic changed the way I look at computers, Google Earth the way I look at the world, and <a href="http://www.everytrail.com/">EveryTrail</a> the way I look at my trips. Today, I had lunch with Joost Schreve, EveryTrail&#8217;s <span class="caps">CEO</span>, and got to use his application for one of my favorite activities: flying with friends in the San Francisco Bay&nbsp;Area.</p>
<p>EveryTrail is one of the most interesting mashups I know: it lets you upload the <span class="caps">GPS</span> log of your trip in order to generate a trail on Google Map. It also lets you geotag your pictures, allowing you to add snapshots along your trail. Then, it lets you publish your trip on a community website, where users can share experiences and useful pieces of&nbsp;advice.</p>
<p>For today&#8217;s lunch, we opted for Half Moon Bay (<a href="http://skyvector.com/airport/HAF/"><span class="caps">KHAF</span></a>), and flew there. The map of our trail shown below clearly demonstrates the power of the tool. It shows that we took off in San Carlos (<a href="http://skyvector.com/airport/SQL/"><span class="caps">KSQL</span></a>), flew through San Francisco International Airport&#8217;s Class B airspace, got asked to do two left 360 turns to avoid heavy jets taking off on runway 28 Left or 28 Right, flew over the city, made a right 360 over Alcatraz, flew over Sausalito, then went back through <span class="caps">SFO</span>&#8217;s airspace, because the coastline had only marginal <a href="http://en.wikipedia.org/wiki/Visual_flight_rules"><span class="caps">VFR</span></a> conditions. We then cut directly across the hills, landed in Half Moon Bay for lunch, then flew back to San Carlos. The system is so good that it even shows that my first attempt at landing back in San Carlos was not that great, and that we did a go around. The second attempt was a lot better, and we logged 1.4 hours of <span class="caps">VFR</span>&nbsp;flying.</p>
<div align="center">
<iframe src="http://www.everytrail.com/iframe.php?trip_id=1007" marginheight=0 marginwidth=0 frameborder=0 width=415 height=300></iframe>
</div>
<p>Please follow this <a href="http://itredux.com/blog/2007/01/31/everytrail/">link</a> if you cannot see the picture&nbsp;above.</p>
<p>Currently, there are 5 million portable <span class="caps">GPS</span> devices in circulation, which makes for a fairly limited market. But if you believe that most cellphones will be equipped with <span class="caps">GPS</span> capabilities by 2010, and remember that there are 900 million cellphones in use today, the opportunity for EveryTrail quickly looks a lot more interesting. I think these guys are up to something quite&nbsp;significant.</p>
<p>The company is three months old, and is quickly building a very nice user base. Moving forward, it will develop vertical applications, with different types of maps, such as topographic maps for bikers and hikers, or aeronautical charts for pilots. Joost is an all around nice guy, and a very driven entrepreneur, so I strongly encourage you to take a look at his <a href="http://www.everytrail.com/signup.php">application</a>. And if you happen to be a blogger or a journalist, I&#8217;m sure he would not mind some free&nbsp;publicity.</p>
<p>Editor&#8217;s note: More on my flying&nbsp;<a href="http://ghalimi.us/blog/category/sports/flying/">there</a>.</p>
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		<title>Contact Managers Roundup</title>
		<link>http://itredux.com/2007/01/29/contact-managers-roundup/</link>
		<comments>http://itredux.com/2007/01/29/contact-managers-roundup/#comments</comments>
		<pubDate>Mon, 29 Jan 2007 23:58:01 +0000</pubDate>
		<dc:creator>Ismael Ghalimi</dc:creator>
				<category><![CDATA[Office 2.0]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://itredux.com/blog/2007/01/29/contact-managers-roundup/</guid>
		<description><![CDATA[Here is the third edition of our <a href="http://itredux.com/blog/2007/01/08/weekly-office-20-roundup/">Weekly Office 2.0 Roundup</a>. Today, we will review 4 contact management applications, from Big Contacts to Xing. We will identify some unique features that might help your own selection process, and you will get a chance to cast your vote for the best online contact management application. [<a href="http://itredux.com/blog/2007/01/29/contact-managers-roundup/">Continue...</a>]]]></description>
			<content:encoded><![CDATA[<p>Here is the third edition of our <a href="http://itredux.com/blog/2007/01/08/weekly-office-20-roundup/">Weekly Office 2.0 Roundup</a>. Today, we will review 4 contact management applications, from Big Contacts to Xing. We will identify some unique features that might help your own selection process, and you will get a chance to cast your vote for the best online contact management&nbsp;application.</p>
<p>With the help of many <a href="http://itredux.com/blog/office-20/contributors-to-the-office-20-database/">contributors</a>, we completed the <a href="http://itredux.com/office-20/database/?family=Contacts">Contacts</a> section of the <a href=" http://itredux.com/office-20/database/">Office 2.0 Database</a>. From the 4 players we identified, 2 are pure contact management applications (<a href="http://itredux.com/office-20/database/application.php?application=Big%20Contacts">Big Contacts</a> and <a href="http://itredux.com/office-20/database/application.php?application=Plaxo">Plaxo</a>), while the other 2 are best described as professional networking platforms (<a href="http://itredux.com/office-20/database/application.php?application=LinkedIn">LinkedIn</a> and <a href="http://itredux.com/office-20/database/application.php?application=Xing">Xing</a>, formerly known as OpenBC). Surprinsingly, contact management is something that everybody needs, but for which very few online alternatives are available. Microsoft Outlook is deeply entrenched in this market, and your address book is certainly one of the last pieces of information you would like to lose, making the transition to any online alternative all the more&nbsp;difficult.</p>
<p><b>Functionality</b><br />
From a functionality standpoint, the pure contact managers differ significantly from the professional networking platforms. The former are essentially trying to replicate the features offered by Microsoft Outlook or Mac <span class="caps">OS</span> Address Book, while the later are designed as complements to Microsoft Outlook. In the pure contact manager category, <a href="http://itredux.com/office-20/database/application.php?application=Big%20Contacts">Big Contacts</a> takes some pages from the <span class="caps">CRM</span> playbook and adds task management to the mix, while <a href="http://itredux.com/office-20/database/application.php?application=Plaxo">Plaxo</a> provides advanced synchronization with Microsoft Outlook. In the professional networking platform category, <a href="http://itredux.com/office-20/database/application.php?application=LinkedIn">LinkedIn</a> focuses&thinsp;&mdash;&thinsp;for the time being&thinsp;&mdash;&thinsp;on the tasks of finding a job or fulfilling a position, while <a href="http://itredux.com/office-20/database/application.php?application=Xing">Xing</a> has slowly but surely morphed into a full fledged group management system. The offerings are so diverse that one has to wonder whether the best option would not be for <a href="http://itredux.com/office-20/database/application.php?application=Big%20Contacts">Big Contacts</a> to be acquired by <a href="http://itredux.com/office-20/database/application.php?application=Plaxo">Plaxo</a>, and for <a href="http://itredux.com/office-20/database/application.php?application=LinkedIn">LinkedIn</a> to merge with <a href="http://itredux.com/office-20/database/application.php?application=Xing">Xing</a>, then to use Big Plaxo alongside&nbsp;LinXing.</p>
<p><b>Ease of Migration</b><br />
Initially, migrating from an offline address book to an online contact manager such as <a href="http://itredux.com/office-20/database/application.php?application=Big%20Contacts">Big Contacts</a> or <a href="http://itredux.com/office-20/database/application.php?application=Plaxo">Plaxo</a> is pretty easy. All you have to do is export your contacts as a <span class="caps">CSV</span> file, or install a plug-in to Microsoft Outlook, and let it do the synchronization for you. Down the road, some unforeseen problems might appear if you were using a heavily customized version of Microsoft Outlook though. For example, synchronization with a mobile device might not be possible anymore, or might require that you keep using Microsoft Outlook as synchronization middleware in combination with <a href="http://www.microsoft.com/windowsmobile/activesync/default.mspx">ActiveSync</a>. Similarly, if you used the <a href="http://itredux.com/office-20/database/application.php?application=Salesforce.com">Salesforce.com</a> plug-in for Microsoft Outlook, you will lose the benefits of tight integration with your <span class="caps">CRM</span> system, which many sales people could not live without today. Ultimately, I believe that contact management in not a single feature, and should rather be provided by a larger platform, such as a <span class="caps">CRM</span> system, or an email&nbsp;client.</p>
<p><b>Price</b><br />
All four solutions we reviewed for this article offer free versions as well as commercial upgrades, with monthly prices ranging from $4 to $200. Many users seem to be willing to pay for the extra functionality, as illustrated by Xing&#8217;s recent <a href="http://www.pr-meldung.de/link.php?plugin=db_anzeige&#038;id=75087&#038;bereich=home&#038;hp_lang=de&#038;template=default&#038;seite=2&#038;anzahl=10&#038;von=19970101&#038;bis=20061207&#038;typ=ADHOC"><span class="caps">IPO</span></a> or LinkedIn&#8217;s <a href="http://www.techcrunch.com/2007/01/28/linkedin-raises-nearly-13-million-more/">latest round</a> of venture capital. This is good news, for it means that most players should remain around for the foreseeable future. Nevertheless, I would expect some consolidation to take place, and it should be noted that neither Google nor Yahoo! have any good solution for contact management nor professional&nbsp;networking.</p>
<p><b>Alternatives</b><br />
There are many places where you can store your contacts, but few that are really worth considering. On one hand of the spectrum, most Web-based email clients come with a primitive address book, but as soon as you get hundreds of contacts and want to record more than an email address and a phone number, you quickly feel the need for something a little bit more powerful. On the other end of the spectrum, you could view a <span class="caps">CRM</span> solution such as <a href="http://itredux.com/office-20/database/application.php?application=Salesforce.com">Salesforce.com</a> as a glorified contact manager, and you would certainly not be the first to make such an analogy. While <span class="caps">CRM</span> does a lot more than just contact management, it does a pretty phenomenal job at it, and more and more users are starting to use free offerings such as <a href="http://itredux.com/office-20/database/application.php?application=Free%20CRM">Free <span class="caps">CRM</span></a> or <a href="http://itredux.com/office-20/database/application.php?application=Zoho%20CRM">Zoho <span class="caps">CRM</span></a> for this very&nbsp;purpose.</p>
<p><b>Top Players</b><br />
Several contact management applications do make use of <span class="caps">HTTPS</span>, therefore the <a href="http://www.alexa.com/">Alexa</a> ranking is not as reliable as we would like it to be. Nevertheless, and according to this ranking, we can extrapolate a tentative ranking for the players in the space. <a href=" http://www.google.com/technology/">Google PageRank</a> goes from 4 for the newly-released <a href="http://itredux.com/office-20/database/application.php?application=Big%20Contacts">Big Contacts</a>, to 7 for <a href="http://itredux.com/office-20/database/application.php?application=LinkedIn">LinkedIn</a> and <a href="http://itredux.com/office-20/database/application.php?application=Plaxo">Plaxo</a>, somehow corroborating the&nbsp;ranking.</p>
<div id="list">
<ul>
<li>1. <a href="http://itredux.com/office-20/database/application.php?application=LinkedIn">LinkedIn</a> (Alexa Rank:&nbsp;176)</li>
<li>2. <a href="http://itredux.com/office-20/database/application.php?application=Xing">Xing</a> (Alexa Rank:&nbsp;2,049)</li>
<li>3. <a href="http://itredux.com/office-20/database/application.php?application=Plaxo">Plaxo</a> (Alexa Rank:&nbsp;5,775)</li>
<li>4. <a href="http://itredux.com/office-20/database/application.php?application=Big%20Contacts">Big Contacts</a> (Alexa Rank:&nbsp;272,032)</li>
</ul>
</div>
<p><b>Quick Reviews</b><br />
There are only 4 applications in our <a href="http://itredux.com/office-20/database/?family=Contacts">database</a>, so all of them got a&nbsp;review.</p>
<p><a href="http://itredux.com/office-20/database/application.php?application=Big%20Contacts">Big Contacts</a>: This is the very latest entrant in the space. The best way to think of Big Contacts is as a mini <span class="caps">CRM</span> system in disguise. Beside allowing you to manage your contacts with as much information as you would like, it also provides fairly advanced task management capabilities that are nicely integrated with the core contact manager. It allows you to add objects to contacts, such as tasks, notes, meetings, files, photos, etc. It also provides a complete team calendar, as well as an history of your interactions with any contact. Essentially, what you get with Big Contacts is similar to what the Contacts, Activities, and Calendar views of <a href="http://itredux.com/office-20/database/application.php?application=SugarCRM">SugarCRM</a> give you. Granted, it&#8217;s not as extensible, but if it&#8217;s all you need, it should do the job fairly&nbsp;well.</p>
<p><a href="http://itredux.com/office-20/database/application.php?application=LinkedIn">LinkedIn</a>: This one defined the space for professional networking early on, then was copied and improved upon by OpenBC, later renamed <a href="http://itredux.com/office-20/database/application.php?application=Xing">Xing</a>. It grew to a high-quality network rich of 9 million users, and should cross the bar of 10 million sometime in Q1 or early Q2 this year. Problem is, it&#8217;s not very <a href="http://itredux.com/blog/2006/04/29/in-search-of-stickiness/">sticky</a>, in the sense that it does not provide any incentive for users to login on a regular basis, like they would with <a href="http://www.facebook.com/">Facebook</a> or <a href="http://www.myspace.com/">MySpace</a>, unless you happen to be a recruiter. My personal belief is that LinkedIn is sitting on a phenomenal untapped potential, which will be realized only when it adds group management features similar to what <a href="http://itredux.com/office-20/database/application.php?application=Xing">Xing</a> has been developing all along. I just have no idea when this will happen though. In the meantime, you cannot really use LinkedIn to manage your contacts on its own, for it does not allow you to add information to contacts directly. Instead, it&#8217;s a very good companion to Microsoft Outlook as a way to create new connections, or lookup the last working email address for a contact who recently switched jobs. If you&#8217;re not using Microsoft Outlook, synchronization with your contact management application has to be done manually, which is a royal pain. I have been <a href="http://itredux.com/blog/2006/07/18/improved-linkedin-user-interface/">asking</a> LinkedIn Corporation to add the LinkedIn unique <span class="caps">ID</span> to their standard <span class="caps">CSV</span> export about a gazillion times over the past two years, but have failed miserably so far. Note to Reid:&nbsp;please&#8230;</p>
<p><a href="http://itredux.com/office-20/database/application.php?application=Plaxo">Plaxo</a>: This one created a fair amount of controversy early on when it literally sent billions of emails requiring people to log on to the system anytime a user uploaded their contact information, in order for it to be verified. Since then, the application is a lot less disruptive, and turns out to be a very nice contact manager all around. The company acquired the <a href="http://itredux.com/office-20/database/application.php?application=HipCal">HipCal</a> calendar last year, and will release a brand new version tightly integrated with the contact manager later this year. This should bring it up to par with <a href="http://itredux.com/office-20/database/application.php?application=Big%20Contacts">Big Contacts</a>, which should make things a lot more&nbsp;interesting.</p>
<p><a href="http://itredux.com/office-20/database/application.php?application=Xing">Xing</a>: This last one shares the same limitations as <a href="http://itredux.com/office-20/database/application.php?application=LinkedIn">LinkedIn</a> in terms of pure contact management, but adds some very interesting <a href="https://www.xing.com/app/network?op=pginfo">features</a> for group management, such as discussion forums, newsletters, news board, and event manager. It has about five times less members than <a href="http://itredux.com/office-20/database/application.php?application=LinkedIn">LinkedIn</a>, and tends to be more popular on the other side of the Atlantic. Nevertheless, its recent <span class="caps">IPO</span> gave it the resources it needs to expand, and competition is more than needed in a space that has been largely dominated by a single player for too&nbsp;long.</p>
<p><b>Personal Favorite</b><br />
Unfortunately, I am not using any of the applications featured in this article for managing my contacts. As of today, I have 9,157 of them, and the only way to properly handle such a large amount is with a dedicated database, which I found with an enterprise-grade <span class="caps">CRM</span> system. I originally started with <a href="http://itredux.com/office-20/database/application.php?application=Salesforce.com">Salesforce.com</a>, then moved to <a href="http://itredux.com/office-20/database/application.php?application=SugarCRM">SugarCRM</a>, for reasons that will be explained in a later post. Nevertheless, I am using <a href="http://itredux.com/office-20/database/application.php?application=LinkedIn">LinkedIn</a> extensively, and got them one of their best <a href="http://itredux.com/blog/2005/12/21/a-linkedin-success-story/">success stories</a>. I systematically invite all my contacts to connect through <a href="http://itredux.com/office-20/database/application.php?application=LinkedIn">LinkedIn</a>, and got 5,572 of them to accept the request, making  <a href="http://itredux.com/office-20/database/application.php?application=LinkedIn">LinkedIn</a> 61% effective for keeping track of your contacts, or mine at&nbsp;least.</p>
<p><b>What&#8217;s Missing</b><br />
First, I would like to see <a href="http://itredux.com/office-20/database/application.php?application=LinkedIn">LinkedIn</a> and <a href="http://itredux.com/office-20/database/application.php?application=Xing">Xing</a> provide integration with online contact management applications, especially <span class="caps">CRM</span> applications such as <a href="http://itredux.com/office-20/database/application.php?application=Salesforce.com">Salesforce.com</a> and <a href="http://itredux.com/office-20/database/application.php?application=SugarCRM">SugarCRM</a>. Second, similar integration should be provided with online email clients such as <a href="http://itredux.com/office-20/database/application.php?application=Gmail">Gmail</a>, which contact manager is highly primitive to say the least. Third, I would like to see better integration with mobile devices, without requiring the use of any client-side software as a gateway. The famed integration between the BlackBerry device and the Microsoft Exchange server clearly demonstrated that such a thing is possible, therefore I cannot think of any reason why we could not get it sometime this year with some online contact&nbsp;manager.</p>
<p><b>Best Online Contact Manager</b><br />
Now that we know what&#8217;s out there, it&#8217;s time for a vote. But because the few applications we reviewed were so different, we broke down the vote in three separate ones: the first for the best online contact manager, the second for the best professional networking application, and the third to tell us where you&#8217;re managing your contacts at the first&nbsp;place.</p>
<p><iframe frameborder='0' src='http://www.zohopolls.com/external/itredux/best-online-contact-manager' width='400' height='170'></iframe></p>
<p><iframe frameborder='0' src='http://www.zohopolls.com/external/itredux/best-professional-networking-application' width='400' height='170'></iframe></p>
<p><iframe frameborder='0' src='http://www.zohopolls.com/external/itredux/best-place-to-manage-contact-online' width='400' height='210'></iframe></p>
<p>Note: if you cannot see the voting forms, please follow this&nbsp;<a href="http://itredux.com/blog/2007/01/29/contact-managers-roundup/ ">link</a>.</p>
<p>Final results will be announced next week as an update to this post. In the meantime, please help me build next week&#8217;s roundup on <a href="http://itredux.com/office-20/database/?family=CRM"><span class="caps">CRM</span></a>. You can use this <a href="http://itredux.wufoo.com/forms/office-20-directory-entry/">form</a> courtesy of Wufoo for suggesting new applications, or providing additional information about existing ones. I would also welcome ideas for domain-specific criteria that could be used for evaluating the players on our&nbsp;list.</p>
<p>See you next&nbsp;week!</p>
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		<title>Who Are You?</title>
		<link>http://itredux.com/2007/01/19/who-are-you/</link>
		<comments>http://itredux.com/2007/01/19/who-are-you/#comments</comments>
		<pubDate>Sat, 20 Jan 2007 01:47:35 +0000</pubDate>
		<dc:creator>Ismael Ghalimi</dc:creator>
				<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://itredux.com/blog/2007/01/19/who-are-you/</guid>
		<description><![CDATA[On any given day, this modest blog receives about 500 visits, and is read by a little bit more than 500 subscribers to its <a href="http://feeds.feedburner.com/itredux">feed</a>. I get to know a few of my readers through the comments that are posted, and from the trackbacks that I gather using <a href="http://www.technorati.com/search/itredux.com">Technorati</a>. For the rest of you, and you represent the vast majority of my readers, I have no idea of who you are. So how about you tell me? [<a href="http://itredux.com/blog/2007/01/19/who-are-you/">Continue...</a>]]]></description>
			<content:encoded><![CDATA[<p>On any given day, this modest blog receives about 500 visits, and is read by a little bit more than 500 subscribers to its <a href="http://feeds.feedburner.com/itredux">feed</a>. I get to know a few of my readers through the comments that are posted, and from the trackbacks that I gather using <a href="http://www.technorati.com/search/itredux.com">Technorati</a>. For the rest of you, and you represent the vast majority of my readers, I have no idea of who you are. So how about you tell&nbsp;me?</p>
<p>I&#8217;d love to know more about you, because it would help me better understand what you might be interested by, which in turn would help me write about stuff that will be of interest to you. And because you&#8217;re kind enough to tolerate my poor prose, I&#8217;d love to get a chance to say thanks&nbsp;directly.</p>
<p>There are a couple of ways you can tell me more about you. If you want to share it with others, and give me some quotes I could use in later posts, you should feel free to write a comment to this post. But if you&#8217;d rather stay under the radar, you can also <a href="mailto:ismael@itredux.com">send me an email</a>, which I promise won&#8217;t be shared with anyone but my SugarCRM&nbsp;instance.</p>
<p>And if you really like what you&#8217;re getting from this little blog of mine, I would like to encourage you to share the love and <a href="http://digg.com/submit?phase=2&#038;url=http://itredux.com/">digg it</a>, <a href="http://del.icio.us/post?url=http://itredux.com/">del.icio.us it</a>, track it back from your own blog, link to it from your website, email articles to your best friends, or all of the above. And if you&#8217;re not a subscriber yet, <a href="http://feeds.feedburner.com/itredux">become one&nbsp;today</a>!</p>
<p>Last but not least: you still have 48 hours to <a href="http://itredux.com/blog/2007/01/15/bookmarks-roundup/">vote</a> for the best online bookmarking application, and I need some help for completing the <a href="http://itredux.com/office-20/database/">Office 2.0 Database</a> for the upcoming <a href="http://itredux.com/blog/2007/01/08/weekly-office-20-roundup/">Office 2.0 Roundup</a> on Calendars. In return, I&#8217;ll give you a brand new design for the blog, very&nbsp;soon.</p>
<p>See you next&nbsp;week!</p>
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		<title>Inferences for &#8216;07</title>
		<link>http://itredux.com/2007/01/01/inferences-for-07/</link>
		<comments>http://itredux.com/2007/01/01/inferences-for-07/#comments</comments>
		<pubDate>Tue, 02 Jan 2007 02:49:36 +0000</pubDate>
		<dc:creator>Ismael Ghalimi</dc:creator>
				<category><![CDATA[BPM 2.0]]></category>
		<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[Consolidation]]></category>
		<category><![CDATA[Office 2.0]]></category>
		<category><![CDATA[Offshoring]]></category>
		<category><![CDATA[Open Source]]></category>
		<category><![CDATA[SOA]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Standardization]]></category>

		<guid isPermaLink="false">http://itredux.com/blog/2007/01/01/inferences-for-07/</guid>
		<description><![CDATA[Last year's inferences lead to an unexpectedly high <a href="http://itredux.com/blog/2006/12/31/scorecard/">83% success rate</a>. This will be hard to beat, especially because my new batch of nine inferences will be stated in more measurable ways, leaving little room for history rewriting. Let's give it a shot anyway, and meet again on December 31st, 2007 for our yearly performance review. In the meantime, happy new year to all! [<a href="http://itredux.com/blog/2007/01/01/inferences-for-07/">Continue...</a>]]]></description>
			<content:encoded><![CDATA[<p>Last year&#8217;s inferences lead to an unexpectedly high <a href="http://itredux.com/blog/2006/12/31/scorecard/">83% success rate</a>. This will be hard to beat, especially because my new batch of nine inferences will be stated in more measurable ways, leaving little room for history rewriting. Let&#8217;s give it a shot anyway, and meet again on December 31st, 2007 for our yearly performance review. In the meantime, happy new year to&nbsp;all!</p>
<p><strong>Open Source will drive <span class="caps">BPM</span> adoption</strong><br />
The <a href="http://www.intalio.com/news/press-release/?release=20061212-OS">release</a> of a complete <span class="caps">BPMS</span> under an Open Source license should significantly reduce any barrier to adoption. The leading Open Source <span class="caps">BPM</span> vendor will capture the largest market share, while more companies will start <span class="caps">BPM</span> projects than in the prior three years&nbsp;combined.</p>
<p><strong>Google will acquire a complete Office 2.0 suite</strong><br />
<a href="http://docs.google.com/">Google Docs</a> is like ThinkFree&#8217;s Quick Edit mode: it works, but the feature set is way too limited to convince a large-enough number of Microsoft Office users to make the switch. Something akin to ThinkFree&#8217;s Power Edit mode is necessary, and buying it will certainly be quicker than building it. Google, which doubled its workforce to almost 10,000 employees in 2006 would rather spend cash and stock than waste time. <a href="http://www.thinkfree.com/">ThinkFree</a> or <a href="http://www.zoho.com/">Zoho</a> look like perfect targets, even though convincing the good folks at <a href="http://www.adventnet.com/">AdventNet</a> won&#8217;t be an easy task. Apple Computer might make a similar move too, significantly enhancing the capabilities offered by the excellent <a href="http://www.apple.com/dotmac/">.Mac</a> online service. On the mobility front, <a href="http://www.palm.com/">Palm</a> will likely be acquired as well, possibly by a telecommunication service&nbsp;provider.</p>
<p><strong>Office 2.0 will start getting adoption in the corporate world</strong><br />
While early adopters will continue to be very small businesses and academic users, the corporate world will start playing with the technology as well. Individual users will favor large collections of applications such as <a href="http://www.zoho.com/">Zoho</a>, while corporate departments will prefer feature-rich suites such as <a href="http://www.thinkfree.com/">ThinkFree</a>. This movement will be acknowledged by several <a href="http://www.gartner.com/">Gartner</a> reports, as well as a cover article in <a href="http://www.businessweek.com/">BusinessWeek</a>&nbsp;magazine.</p>
<p><strong>All top ten off-shore software development firms will have a <span class="caps">BPM</span> practice</strong><br />
The Capability Maturity Model for Software (also known as <a href=""><span class="caps">CMM</span></a>) has been retired, and the Capability Maturity Model Integration (<a href="http://www.sei.cmu.edu/cmmi/"><span class="caps">CMMI</span></a>) replaced it, with a stronger emphasis on business processes.  The model-driven development approach enabled by Business Process Management (<span class="caps">BPM</span>) technologies makes it easier to measure and improve the quality of development processes compared to traditional software development approaches based on the writing of code. Off-shore software development firms have known that for a long time&thinsp;&#8212;&thinsp;<a href="http://www.infosys.com/">Infosys</a> was one of the first companies in the world to develop a working implementation of the <a href="http://xml.coverpages.org/bpml.html"><span class="caps">BPML</span></a> language back in 2001&thinsp;&#8212;&thinsp;and will take advantage of it, now that commercial implementations have matured&nbsp;enough.</p>
<p><strong>Open Source vendors will grow faster than their closed source competitors</strong><br />
More user accounts will be created on <a href="http://www.sugarcrm.com/">SugarCRM</a> and <a href="http://www.vtiger.com/">vtiger</a> combined than on <a href="">Salesforce.com</a>. <a href="http://www.compiere.com/">Compiere</a> will announce the successful migrations of several large Oracle E-Business Suite customers. <a href="http://www.intalio.com/">Intalio</a> will sign more new customers than <a href="http://www.lombardisoftware.com/">Lombardi</a>, <a href="http://www.pegasystems.com/">Pegasystem</a>, and <a href="http://www.savvion.com/">Savvion</a> combined. The vast majority of <span class="caps">SOA</span> projects will be using Open Source solutions such as <a href="http://ws.apache.org/axis/">Axis</a>, <a href="http://mule.codehaus.org/">Mule</a>, and <a href="http://www.servicemix.org/">ServiceMix</a>. And the first Open Source database vendor (<a href="http://www.enterprisedb.com/">EnterpriseDB</a>, <a href="http://www.ingres.com/">Ingres</a>, or <a href="http://www.mysql.com/">MySQL</a>) to release a plug-compatible replacement for the Oracle database that can support the <span class="caps">SAP</span> R/3 application for over 10,000 concurrent users will get the best home run in database history since Sybase, but that might take a couple more&nbsp;years&#8230;</p>
<p><strong>Apple Computer will make online data synchronization really work</strong><br />
Once the iPhone&thinsp;&#8212;&thinsp;or PodPhone, or whatever Steve decides to call it&thinsp;&#8212;&thinsp;is released, people will realize that its killer feature is not that it can play tunes, but that it can synchronize contacts and events in a wireless fashion more easily than any other system. Granted, such synchronization has been working fairly well with the BlackBerry+Exchange combination for quite sometime now, but who really likes to administrate a Microsoft Exchange server? Also, a Mac-compatible version of <a href="http://oe.quickbooks.com/">QuickBooks Online Edition</a> will be released, unless a competitive offering steals the show&nbsp;first.</p>
<p><strong><span class="caps">SOA</span> will get simpler</strong><br />
The Java Business Integration (<a href="http://jcp.org/en/jsr/detail?id=208"><span class="caps">JBI</span></a>) <span class="caps">API</span> will go the way of <span class="caps">CORBA</span> and be relegated to specific vertical industries such as telecommunication services. Large corporate users demanding very high transaction volumes&thinsp;&#8212;&thinsp;think Wall Street brokers <span class="amp">&amp;</span> dealers&thinsp;&#8212;&thinsp;will favor lightweight application servers with streamlined stacks for Web services such as <a href="http://ws.apache.org/axis/">Apache Axis</a>, and <a href="http://www.mulesource.com/">MuleSource</a> will emerge as the leading Open Source <span class="caps">ESB</span> player. Production-grade <span class="caps">ESB</span> functionality will come for free with all major Open Source stacks, accelerating the demise of the few propriatery <span class="caps">EAI</span> vendors left&nbsp;standing.</p>
<p><strong>Enterprise 2.0 will establish itself as a sticking meme</strong><br />
High-profile conferences originally focused on collaboration and e-Business will adopt the moniker, Oracle and <span class="caps">SAP</span> will incorporate Enterprise 2.0 stacks similar to Intel&#8217;s <a href="http://www.intel.com/pressroom/archive/releases/20061107corp.htm">SuiteTwo</a> within their respective product lines, and the <span class="caps">SEC</span> will issue new guidelines for corporate&nbsp;blogging.</p>
<p><strong>Standards for online services will be adopted</strong><br />
Enough services supporting <a href="http://www.openid.net/">OpenID</a> and Amazon&#8217;s Simple Storage Service (<a href="http://aws.amazon.com/s3">S3</a>) will become available for early adopters to build a working <a href="http://itredux.com/blog/office-20/my-office-20-setup/">Office 2.0 Setup</a> that provides single sign-on and remote data storage. Open Source frameworks offering plug-compatible alternatives to Amazon&#8217;s <a href="http://aws.amazon.com/ec2"><span class="caps">EC2</span></a>, <a href="http://aws.amazon.com/s3">S3</a>, <a href="http://aws.amazon.com/sqs/"><span class="caps">SQS</span></a> will be released as well, enabling truly distributed backup strategies to be&nbsp;developed.</p>
<p>That&#8217;s it for now. Happy new year to you all&nbsp;again!</p>
<p>Disclaimer: I work for Intalio and serve as an advisor for ThinkFree and&nbsp;Zoho.</p>
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		<title>Scorecard</title>
		<link>http://itredux.com/2006/12/31/scorecard/</link>
		<comments>http://itredux.com/2006/12/31/scorecard/#comments</comments>
		<pubDate>Sun, 31 Dec 2006 21:19:43 +0000</pubDate>
		<dc:creator>Ismael Ghalimi</dc:creator>
				<category><![CDATA[BPM 2.0]]></category>
		<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[Consolidation]]></category>
		<category><![CDATA[Office 2.0]]></category>
		<category><![CDATA[Offshoring]]></category>
		<category><![CDATA[Open Source]]></category>
		<category><![CDATA[SOA]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Standardization]]></category>

		<guid isPermaLink="false">http://itredux.com/blog/2006/12/31/scorecard/</guid>
		<description><![CDATA[364 days ago, I published my <a href="http://itredux.com/blog/2006/01/01/inferences-for-06/">inferences for '06</a>. A year has passed, and time has come to take a look back and see how good (or bad) I did back then. Tomorrow, I will publish a new batch, and review them a year from now. [<a href="http://itredux.com/blog/2006/12/31/scorecard/">Continue...</a>]]]></description>
			<content:encoded><![CDATA[<p>364 days ago, I published my <a href="http://itredux.com/blog/2006/01/01/inferences-for-06/">inferences for &#8216;06</a>. A year has passed, and time has come to take a look back and see how good (or bad) I did back then. Tomorrow, I will publish a new batch, and review them a year from&nbsp;now.</p>
<p><strong><span class="caps">BPMS</span> will go mainstream: Draw</strong><br />
The concept for a Business Process Management System (<span class="caps">BPMS</span>) has been gaining momentum, but I would not call it mainstream yet. The ground for <a href="http://itredux.com/blog/bpm-20/"><span class="caps">BPM</span> 2.0</a> has been laid, and the first Open Source <span class="caps">BPMS</span> has been <a href="http://www.intalio.com/news/press-release/?release=20061212-OS">announced</a>. Nevertheless, customers are still trying to figure out what <span class="caps">BPM</span> really is, and which flavor for it will best address their needs initially. Gartner recently came to the rescue, <a href="http://www.gartner.com/DisplayDocument?id=499787">suggesting</a> that an Open Source solution might be a good way to get your feet wet initially. But a commonly-accepted compeling event for the deployment of a <span class="caps">BPM</span> platform&thinsp;&#8212;&thinsp;think e-Commerce for an application server&thinsp;&#8212;&thinsp;remains to be found. <span class="caps">SOA</span> might very well be it, but it&#8217;s losing ground as well, as illustrated on this <a href="http://www.google.com/trends?q=bpm%2C+soa">Google Trends analysis</a>, also mentioned in this earlier <a href="http://itredux.com/blog/2006/05/13/nobody-cares-about-bpm/">post</a>. Like it or not, <span class="caps">BPM</span> is a complex concept, and it will take time for corporate buyers to get their arms around it. In the meantime, the best way to get there is to lower any possible barrier to adoption, and this is what <a href="http://www.intalio.com/">Intalio</a> is all&nbsp;about.</p>
<p><strong>Industry consolidation will accelerate: Miss</strong><br />
No game-changing mergers or acquisitions were made in the enterprise software space this year, and <span class="caps">IBM</span> did not come back to the enterprise application game. Smaller deals have been stealing the show, especially Red Hat&#8217;s acquisition of JBoss, which must have compelled Oracle to finally make a move on the Linux front. The real question now comes down to this: how long will Salesforce.com remain as an independent company? <span class="caps">IBM</span>, Oracle, and <span class="caps">SAP</span> would all make pretty good buyers. Another option would be for Marc to finally extend his platform with <span class="caps">ERP</span> functionality, which could be achieved in several ways, one of them being to acquire <a href="http://www.compiere.com/">Compiere</a> or <a href="http://www.intacct.com/">Intacct</a>. Let&#8217;s hope the later comes&nbsp;true.</p>
<p><strong>Office 2.0 will become a reality: Hit</strong><br />
Within less than nine months, the <a href="http://itredux.com/office-20/database/">Office 2.0 Database</a>, announced on this <a href="http://itredux.com/blog/2006/03/28/office-20-directory/">post</a>, grew from nothing to over 330 applications. The concept introduced exactly a year ago got its first <a href="http://www.office20con.com/">conference</a>, with over 450 participants, 105 speakers, and 56 sponsors. Zoho emerged as a <a href="http://itredux.com/blog/2006/07/11/why-zoho-is-a-winner/">likely winner</a> in the space, and ThinkFree <a href="http://itredux.com/blog/2006/12/01/think-free/">demonstrated</a> that web browsers are now powerful enough to support most of the features that are offered by traditional Office 1.0 productivity suites today [Disclaimer: I serve as an advisor for both companies]. Google&#8217;s release of<br />
<a href="http://docs.google.com/">Google Docs</a> on the first day of the Office 2.0 Conference also gave a clear signal that things are getting serious now, and that past involvements with <a href="http://www.openoffice.org/">OpenOffice.org</a> were just smoke and mirrors. Next year, it will be interesting to see wether Microsoft finally releases something of substance under the <a href="http://officelive.microsoft.com/">Office Live</a> brand, and who gets their hands on <a href="http://www.thinkfree.com/">ThinkFree</a>. The later would be a perfect acquisition for Google, but in the meantime an <span class="caps">OEM</span> deal with Intuit or Salesforce.com would make a lot of sense as well. Investors might also be interested to know that the company is giving serious thoughts to the idea of raising a small round of venture&nbsp;funding&#8230;</p>
<p><strong>Software off-shoring will go further West: Hit</strong><br />
If your Indian off-shoring partner made you lose sleep over high employee turn-over, you might have considered going further West. During the past year, Eastern European countries such as <a href="http://itredux.com/blog/2006/01/14/destination-ukraine/">Ukraine</a> became a popular destination for the off-shoring of software development projects, so much so that the unescapable law of supply and demand kicked back in full swing. And because these countries are so much smaller than India, its effects were felt stronger, faster. Down the road, it seems that off-shoring is a dynamic process rather than a singular event, for which target destinations keep changing as local markets mature. Next steps? Latin America, Northern Africa, and China of&nbsp;course.</p>
<p><strong>Open Source business models will prove themselves: Hit</strong><br />
Following on the footsteps of <a href="http://www.jboss.com/">JBoss</a> and <a href="http://www.sugarcrm.com/">SugarCRM</a>, more and more enterprise software companies went the Open Source way, including <a href="http://www.hyperic.com/">Hyperic</a>, <a href="http://www.intalio.com/">Intalio</a>, and <a href="http://www.terracottatech.com/">Terracotta</a>. Learning valuable lessons from their predecessors, many commercial Open Source upstarts are being liberal with licensing terms, which compelled some industry observers to <a href="http://blogs.zdnet.com/BTL/?p=3430">challenge</a> their claims. Next year should see a clarification of the rules, with the addition of generally agreed-upon terms for attribution to the ever more popular Mozilla Public License (<a href="http://www.mozilla.org/MPL/"><span class="caps">MPL</span></a>), with the blessing of the Open Source Initiative (<a href="http://www.opensource.org/"><span class="caps">OSI</span></a>)&nbsp;hopefully.</p>
<p><strong>All software will go the service way: Hit</strong><br />
Alongside the emergence of credible Office 2.0 solutions, all categories of software saw the release of online alternatives, including <a href="http://itredux.com/office-20/database/#Drawing">drawing</a>, <a href="http://itredux.com/office-20/database/#Music%20Player">music playing</a>, and <a href="http://itredux.com/office-20/database/#Video%20Editing">video editing</a>. A year ago, guessing the next category of software to go online was challenging. Today, the game has changed, and the challenge is to identify the one that will be the last. At this point, only one application is missing from my <a href="http://itredux.com/blog/office-20/my-office-20-setup/">Office 2.0 Setup</a>: a good <a href="http://itredux.com/blog/2006/03/31/accounting-with-office-20/">online accounting&nbsp;tool</a>.</p>
<p><strong><span class="caps">SOA</span> will get more complex: Hit</strong><br />
Service Oriented Architecture (<span class="caps">SOA</span>) was supposed to make integration simpler. Instead, it made everything a lot more complex, and the introduction of the Enterprise Service Bus (<span class="caps">ESB</span>) did not really help. Standards for Web Services kept multiplying, and the market kept fragmenting itself, with the Java Business Integration (<a href="http://jcp.org/en/jsr/detail?id=208"><span class="caps">JBI</span></a>) <span class="caps">API</span> on one side, and slightly more pragmatic approaches such as <a href="http://ws.apache.org/axis/">Apache Axis</a> on the other. Too many options create confusion, which vendors of proprietary solutions are the only ones to benefit from. Clarity and simplicity are much needed, but I&#8217;m not sure where they&#8217;ll come from next&nbsp;year.</p>
<p><strong>Corporations will discover the beauty of social: Hit</strong><br />
<a href="http://www.linkedin.com/">LinkedIn</a> will most likely sign its tenth million users in the coming quarter, and <span class="caps">TIME</span> Magazine <a href="http://www.time.com/time/magazine/article/0,9171,1569514,00.html">named</a> You (and that includes Me) as Person of the Year. Most searches made on Google return entries from <a href="http://www.wikipedia.com/">Wikipedia</a> within the top ten results, while the Internet Movie Database (<a href="http://www.imdb.com/"><span class="caps">IMDB</span></a>) usually tops official websites developed by major studios for any new movie. During this past year, the corporate world started to pay attention, and the concept for <a href="http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/the_three_trends_underlying_enterprise_20/">Enterprise 2.0</a> was born, followed by commercial implementations such as Intel&#8217;s <a href="http://www.intel.com/pressroom/archive/releases/20061107corp.htm">SuiteTwo</a>. Next year should see an acceleration of the trend, with more and more practical use cases and success stories being&nbsp;released.</p>
<p><strong>Standards for online services will emerge: Hit</strong><br />
Bugs have been added to the <a href="http://itredux.com/blog/office-20/office-20-bug-tracker/">Office 2.0 Bug Tracker</a> faster than standards have been released to fix them, nevertheless, a couple of initiatives have been gaining some significant traction, among them <a href="http://www.json.org/"><span class="caps">JSON</span></a> and <a href="http://www.openid.net/">OpenID</a>. Also, and against all expectations, <a href="http://www.amazon.com/gp/browse.html?node=3435361">Amazon</a> started to release a set of commodity services (<a href="http://aws.amazon.com/ec2"><span class="caps">EC2</span></a>, <a href="http://aws.amazon.com/s3">S3</a>, <a href="http://aws.amazon.com/sqs/"><span class="caps">SQS</span></a>) for online computing that&#8217;s giving us a very good preview of things to come. Next year should see Google and Microsoft following on Jeff&#8217;s footsteps. The creation of a full fledge standardization body for Office 2.0 is not out of the question&nbsp;either.</p>
<p><strong>Score: 7 Hits, 1 Miss, 1 Draw</strong><br />
Let&#8217;s call it a 83% success rate. Not too bad&#8230; In fact, it&#8217;s a little bit too good, and the reason for it might be that my inferences for &#8216;06 were a little bit too open ended. For next year&#8217;s, I will try to be a little bit more specific, which should make the challenge more interesting. See you next&nbsp;year!</p>
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		<title>Improved LinkedIn User Interface</title>
		<link>http://itredux.com/2006/07/18/improved-linkedin-user-interface/</link>
		<comments>http://itredux.com/2006/07/18/improved-linkedin-user-interface/#comments</comments>
		<pubDate>Tue, 18 Jul 2006 23:45:36 +0000</pubDate>
		<dc:creator>Ismael Ghalimi</dc:creator>
				<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://itredux.com/blog/2006/07/18/improved-linkedin-user-interface/</guid>
		<description><![CDATA[The <a href="http://www.linkedin.com/">LinkedIn</a> social networking service recently improved its user interface, following a major overhaul released in March and described in this past <a href="http://itredux.com/blog/2006/03/23/new-linkedin-user-interface/">article</a>. Among other things, the new user interface adds a hierarchical Inbox, and improves the way profile updates are presented. [<a href="http://itredux.com/blog/2006/07/18/improved-linkedin-user-interface/">Continue...</a>]]]></description>
			<content:encoded><![CDATA[<p>The <a href="http://www.linkedin.com/">LinkedIn</a> social networking service recently improved its user interface, following a major overhaul released in March and described in this past <a href="http://itredux.com/blog/2006/03/23/new-linkedin-user-interface/">article</a>. Among other things, the new user interface adds a hierarchical Inbox, and improves the way profile updates are&nbsp;presented.</p>
<p>The hierarchical Inbox is a much welcomed addition for active networkers that are dealing with more than ten requests a day. It organizes requests within categories such as Introductions, Invitations, and Jobs, and makes it a lot easier to process the ones that are time-sensitive&nbsp;(introductions).</p>
<p>Regarding user profiles, LinkedIn now highlights recent changes on the page, and aggregates notifications into a single weekly email, instead of sending one separate email for each updated profile. This in turn reduces one&#8217;s workload when trying to keep up with a fairly large network, which LinkedIn defines as one having more than 500&nbsp;connections.</p>
<p>Overall, I like the changes that have been introduced, even though they remain quite cosmetic. A couple of much-needed and often-requested features remain to be implemented though. One would be to add user IDs into <span class="caps">CSV</span> contact exports in order to facilitate reconciliation with an external contact database. Another would be to syndicate the content of user profiles in a format that would make it usable for publishing, as described in this&nbsp;<a href="http://itredux.com/blog/2006/06/15/how-to-build-a-website-with-office-20/">post</a>.</p>
<p>Among all the companies I interact with, LinkedIn has not been the most supportive with respect to feature requests, to say the least. Nevertheless, I keep the faith and must hope that they&#8217;ll finally listen. The service they offer is too good to be ignored, and there is nothing like it on the Internet&nbsp;today.</p>
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		<title>I Need Feedback</title>
		<link>http://itredux.com/2006/07/15/i-need-feedback/</link>
		<comments>http://itredux.com/2006/07/15/i-need-feedback/#comments</comments>
		<pubDate>Sat, 15 Jul 2006 23:04:38 +0000</pubDate>
		<dc:creator>Ismael Ghalimi</dc:creator>
				<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://itredux.com/blog/2006/07/25/i-need-feedback/</guid>
		<description><![CDATA[As of today, IT&#124;Redux has 415 subscribers, and a daily average of 355 visits and 880 pageviews, 44% of them by returning visitors. This makes for a regular readership of about 800 people. I estimate that about 100 people posted at least one of the 900+ comments that have been published on the blog, which means that I do not know who the 700 others are. I would love to hear from them, for it would help me better address your needs and expectations. [<a href="http://itredux.com/blog/2006/07/15/i-need-feedback/">Continue...</a>]]]></description>
			<content:encoded><![CDATA[<p>As of today, <span class="caps">IT</span>|Redux has 415 subscribers, and a daily average of 355 visits and 880 pageviews, 44% of them by returning visitors. This makes for a regular readership of about 800 people. I estimate that about 100 people posted at least one of the 900+ comments that have been published on the blog, which means that I do not know who the 700 others are. I would love to hear from them, for it would help me better address your needs and&nbsp;expectations.</p>
<p>I am interested to hear both positive and negative feedback, as long as it remains respectful and constructive. I am looking forward to getting your comments on both the content of the blog as well as its format, whether the recent introduction of pictures in the body of some posts is a good thing or not, or whether my irregular posting pattern with occasional <a href="http://itredux.com/blog/2006/06/01/happy-birthday-itredux/">backdating</a> is difficult to deal with&thinsp;&#8212;&thinsp;blog addicts might find it truly&nbsp;distressful.</p>
<p>In a general sense, I am interested by any feedback, in any form. You could either post it as a comment to this post, or email it at <a href="mailto:ismael@itredux.com">ismael@itredux.com</a>. And if you really like (or dislike) what you&#8217;re getting from this blog, please feel free to write about it on your own blog, and to make sure that <a href="http://www.technorati.com/">Technorati</a> is picking it up. Unlike my fellow blogger <a href="http://blog.guykawasaki.com/2006/04/yes_im_a_shallo.html">Guy Kawasaki</a>, I have no aspiration to become one of the top 10 bloggers, but a good ranking is as good an ego booster as anything I could think of. Many thanks in advance for your&nbsp;support!</p>
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		<title>In Search of Stickiness</title>
		<link>http://itredux.com/2006/04/29/in-search-of-stickiness/</link>
		<comments>http://itredux.com/2006/04/29/in-search-of-stickiness/#comments</comments>
		<pubDate>Sat, 29 Apr 2006 21:46:59 +0000</pubDate>
		<dc:creator>Ismael Ghalimi</dc:creator>
				<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://itredux.com/blog/2006/04/29/in-search-of-stickiness/</guid>
		<description><![CDATA[Some web services have stickiness, others don't. The first will draw users to make use of the service on a regular and voluntary (pull) basis. The second will get infrequent use, most of the time in response to external requests (push). If two services compete for the same audience, the one with the higher level of stickiness eventually wins against the other. This is especially true for services that rely on <a href="http://en.wikipedia.org/wiki/Metcalfe's_law">Metcalfe's law</a> in order to deliver value to their users, chiefs among them social networking services. [<a href="http://itredux.com/blog/2006/04/29/in-search-of-stickiness/">Continue...</a>]]]></description>
			<content:encoded><![CDATA[<p>Some web services have stickiness, others don&#8217;t. The first will draw users to make use of the service on a regular and voluntary (pull) basis. The second will get infrequent use, most of the time in response to external requests (push). If two services compete for the same audience, the one with the higher level of stickiness eventually wins against the other. This is especially true for services that rely on <a href="http://en.wikipedia.org/wiki/Metcalfe's_law">Metcalfe&#8217;s law</a> in order to deliver value to their users, chiefs among them social networking&nbsp;services.</p>
<p>A relative of mine recently went to work for <a href="http://www.facebook.com/">Facebook</a>, and discussing with him gave me an opportunity to better understand what makes this social networking service much more successful than <a href="http://www.linkedin.com/">LinkedIn</a>, of which I am a fanatical user. On one hand, and according to <a href="http://www.techcrunch.com/2005/09/07/85-of-college-students-use-facebook/">Michael Arrington</a>, 85% of all college students use Facebook, and 70% of them log in daily. About 85% log in at least once a week, and 93% log in at least once a month. That&#8217;s what I call stickiness. On the other hand, it is very likely that the very vast majority of LinkedIn members never log in more than once or twice after they created their account in response to an invitation from a regular user. As explained in this <a href="http://itredux.com/blog/2006/01/13/for-a-new-etiquette-of-linkedin/">earlier post</a>, most LinkedIn members are not active users, mainly because LinkedIn does not offer them any services they would get value from on a daily&nbsp;basis.</p>
<p>The main reason why Facebook is demonstrating so much more stickiness is because, unlike LinkedIn, it offers something of value to its users: groups, with very basic yet extremely useful features such as file sharing and message boards. Granted, Facebook and LinkedIn target very different users, therefore should offer different services, or at least package them in different ways. But the same is true for Facebook and <a href="http://www.myspace.com/">MySpace</a>, and I reckon that both are successful for the very same reason: stickiness as a result of daily&nbsp;usefulness.</p>
<p>For LinkedIn to increase its stickiness, it must support groups with similar features targeted at corporate users. What does such a thing look like? <a href="http://www.collectivex.com/">CollectiveX</a>, which I <a href="http://itredux.com/blog/2006/03/03/things-are-coming-together/">presented</a> two months ago. If both companies were to merge, they would create a corporate equivalent to Facebook, which I reckon could be quite useful to its users and quite valuable to its&nbsp;investors.</p>
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		<title>Networking is an Art</title>
		<link>http://itredux.com/2006/04/14/networking-is-an-art/</link>
		<comments>http://itredux.com/2006/04/14/networking-is-an-art/#comments</comments>
		<pubDate>Fri, 14 Apr 2006 19:06:35 +0000</pubDate>
		<dc:creator>Ismael Ghalimi</dc:creator>
				<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://itredux.com/blog/2006/04/14/networking-is-an-art/</guid>
		<description><![CDATA[As much as I like networking today, it is not something that came naturally to me. Instead, it took me quite some time to become comfortable with its basic principles. My education process included reading books, such as Keith Farrazzi&#8217;s Never Eat Alone and Malcom Gladwell&#8217;s Tipping Point, following Guy Kawasaki&#8217;s advice on The Art [...]]]></description>
			<content:encoded><![CDATA[<p>As much as I like networking today, it is not something that came naturally to me. Instead, it took me quite some time to become comfortable with its basic principles. My education process included reading books, such as Keith Farrazzi&#8217;s <a href="http://www.nevereatalone.com/">Never Eat Alone</a> and Malcom Gladwell&#8217;s <a href="http://www.gladwell.com/tippingpoint/index.html">Tipping Point</a>, following Guy Kawasaki&#8217;s advice on <a href="http://blog.guykawasaki.com/2006/02/the_art_of_schm.html">The Art of Schmoozing</a>, as well as receiving coaching from associates and friends. Among them, <a href="http://www.brixlogic.com/brix/jsp/company.jsp">Marylene Delbourg-Delphis</a>, <span class="caps">CEO</span> of Brixlogic, and <a href="http://www.akgconsulting.net/">Arnold Goto</a>, <span class="caps">CEO</span> of <span class="caps">AKG</span> Consulting, have had the most influence on me. As I am getting ready for the <a href="http://itredux.com/blog/2006/03/08/first-itredux-breakfast/">first <span class="caps">IT</span>|Redux networking event</a>, I wanted express my gratitude for the time they spent teaching me the basics of their art. Please be assured that I will do my best to pass it&nbsp;forward.</p>
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		<title>New LinkedIn User Interface</title>
		<link>http://itredux.com/2006/03/23/new-linkedin-user-interface/</link>
		<comments>http://itredux.com/2006/03/23/new-linkedin-user-interface/#comments</comments>
		<pubDate>Thu, 23 Mar 2006 17:30:17 +0000</pubDate>
		<dc:creator>Ismael Ghalimi</dc:creator>
				<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://itredux.com/blog/2006/03/23/new-linkedin-user-interface/</guid>
		<description><![CDATA[Somehow, the LinkedIn user interface has always been quite confusing to me. I could never quite explain why, and a lot of users had similar complains, without being able to provide much more insight either. The good folks at LinkedIn diligently acknowledged the problem and came up with a brand new user interface recently. They [...]]]></description>
			<content:encoded><![CDATA[<p>Somehow, the <a href="http://www.linkedIn.com/">LinkedIn</a> user interface has always been quite confusing to me. I could never quite explain why, and a lot of users had similar complains, without being able to provide much more insight either. The good folks at LinkedIn diligently acknowledged the problem and came up with a brand new user interface recently. They kept the confusing hierarchical tab, but added a lot of shortcuts in various areas of every page, which clearly help you find what you&#8217;re looking for, as well as discover features that you did not know existed at the first place. One that I had been waiting for and had been released last February is a public <a href="https://www.linkedin.com/static?key=premium_forum_webprofiles">web profile</a> that is made accessible to anyone, LinkedIn user or not. Mine is available <a href="https://www.linkedin.com/in/ghalimi">there</a>. You have to be a premium account holder to benefit from that feature, which makes it a good incentive to upgrade. Overall, I like the direction that LinkedIn is taking from a user interface standpoint, and I wish that they&#8217;ll keep learning from some of the good ideas that <a href="https://www.collectivex.com/">CollectiveX</a> came up&nbsp;with.</p>
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		<title>Things are Coming Together</title>
		<link>http://itredux.com/2006/03/03/things-are-coming-together/</link>
		<comments>http://itredux.com/2006/03/03/things-are-coming-together/#comments</comments>
		<pubDate>Fri, 03 Mar 2006 17:48:49 +0000</pubDate>
		<dc:creator>Ismael Ghalimi</dc:creator>
				<category><![CDATA[Office 2.0]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://itredux.com/blog/2006/03/03/things-are-coming-together/</guid>
		<description><![CDATA[Yesterday, someone reacted to my recent <a href="http://itredux.com/blog/2006/02/23/a-taste-of-things-to-come/">article</a> covering <a href="http://www.jotforms.com/">jotForms</a> and <a href="http://www.wufoo.com/">Wufoo</a>, and asked me what the use could be for an online form builder that does not offer proper database support and integration capabilities. The short answer is: not much! But this should not let us discard such services right off the bat. Instead, I view them as fantastic proofs of concept that are demonstrating what Office 2.0 is capable of. Such attempts provide us with all the pieces we need, which we can then integrate into a broader framework. Initially, syndication interfaces and open APIs will let us build such mashups ourselves, but moving forward, most of the pieces will come together into unified platforms.]]></description>
			<content:encoded><![CDATA[<p>Yesterday, someone reacted to my recent <a href="http://itredux.com/blog/2006/02/23/a-taste-of-things-to-come/">article</a> covering <a href="http://www.jotforms.com/">jotForms</a> and <a href="http://www.wufoo.com/">Wufoo</a>, and asked me what the use could be for an online form builder that does not offer proper database support and integration capabilities. The short answer is: not much! But this should not let us discard such services right off the bat. Instead, I view them as fantastic proofs of concept that are demonstrating what Office 2.0 is capable of. Such attempts provide us with all the pieces we need, which we can then integrate into a broader framework. Initially, syndication interfaces and open APIs will let us build such mashups ourselves, but moving forward, most of the pieces will come together into unified&nbsp;platforms.</p>
<p>One such platform is <a href="http://www.collectivex.com/">CollectiveX</a>, which I mentioned in a previous <a href="http://itredux.com/blog/2006/02/09/the-quest-for-the-perfect-bookmarking-tool/">article</a>, and for which I received my beta account yesterday. CollectiveX is a private, group-centric communication platform that stands right in between <a href="http://www.basecamphq.com/">Basecamp</a> and <a href="http://www.linkedin.com/">LinkedIn</a>. I agree with <a href="http://www.techcrunch.com/2006/02/10/collectivex-is-better-than-linkedin/">Michael Arrington</a> that CollectiveX could eventually become a better alternative to LinkedIn, but some modifications will have to be made to the service in order for it to get there. Among them, I would like to be able to enter my database of contacts and invite them to join the network without becoming part of any group other than my default group of acquaintances. The recipient of such an invitation would be able to build a profile similar to the one you can build with LinkedIn, and could start a group or join existing groups at a later stage. I do not know if CollectiveX will take this path, but I sure hope that such a possibility will serve as a wake up call for the good folks at LinkedIn to start adding features that will make their platform truly useful to users other than&nbsp;recruiters.</p>
<p>Out of the box, CollectiveX provides group management capabilities, calendaring, discussion boards and file sharing. <span class="caps">RSS</span> syndication and email notification are offered as well. The interface is very clean, the use of <span class="caps">AJAX</span> judicious, and the profile editor very effective in its ability to translate structured data into plain English. I have created two groups, one of <a href="http://www.intalio.com/">Intalio</a> to which I invited all employees and board members, and one for <span class="caps">IT</span>|Redux. CollectiveX is in limited beta right now, but if you send me an <a href="mailto:ismael@itredux.com">email request</a>, I will add you to the <span class="caps">IT</span>|Redux group, which in turn will give you the ability to create your own groups. Groups of up to 10 people without file sharing are free, while I pay $36 a month for a group of 25 members. This makes CollectiveX competitive with&nbsp;Basecamp.</p>
<p>Because CollectiveX is bringing together group collaboration and social networking, usage patterns will have to be invented from scratch, so you should expect more posts on the subject as my team gets more familiar with&nbsp;it.</p>
<p>Many thanks to Clarence for the invitation to participate in the&nbsp;beta.</p>
<p>Insider note: I had breakfast with Greg Olsen yesterday morning. Greg was the founder of Extricity, one of the companies that heavily influenced my original design for <span class="caps">BPMS</span>, and the first vendor to implement the concept of public/private processes. Greg is now working for <a href="http://www.versai.com/">Versai</a>, which will announce its first product later in the year. My gentleman agreement with Greg prevents me to write anything substantial about it, and all I can say is that it might very well be one of the coolest Office 2.0 applications to be released this year. My only advice: keep an eye open on those&nbsp;folks&#8230;</p>
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		<title>The World is Flat</title>
		<link>http://itredux.com/2006/02/27/the-world-is-flat/</link>
		<comments>http://itredux.com/2006/02/27/the-world-is-flat/#comments</comments>
		<pubDate>Mon, 27 Feb 2006 17:13:54 +0000</pubDate>
		<dc:creator>Ismael Ghalimi</dc:creator>
				<category><![CDATA[BPM 2.0]]></category>
		<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[Consolidation]]></category>
		<category><![CDATA[Office 2.0]]></category>
		<category><![CDATA[Offshoring]]></category>
		<category><![CDATA[Open Source]]></category>
		<category><![CDATA[SOA]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Standardization]]></category>

		<guid isPermaLink="false">http://itredux.com/blog/2006/02/27/the-world-is-flat/</guid>
		<description><![CDATA[<p>I just finished reading <a href="http://www.thomaslfriedman.com/worldisflat.htm">The World is Flat</a> by Thomas L. Friedman, New York Times columnist and author of <a href="http://www.thomaslfriedman.com/lexusolivetree.htm">The Lexus and the Olive Tree</a>. In his last book, Friedman identifies ten events and trends that are flattening the world we live in today. I agreed with most of the thesis, and tried to relate to it my own experience working at <a href="http://www.intalio.com/">Intalio</a>.</p>]]></description>
			<content:encoded><![CDATA[<p>I just finished reading <a href="http://www.thomaslfriedman.com/worldisflat.htm">The World is Flat</a> by Thomas L. Friedman, New York Times columnist and author of <a href="http://www.thomaslfriedman.com/lexusolivetree.htm">The Lexus and the Olive Tree</a>. In his last book, Friedman identifies ten events and trends that are flattening the world we live in today. I agreed with most of the thesis, and tried to relate to it my own experience working at&nbsp;<a href="http://www.intalio.com/">Intalio</a>.</p>
<p><a name="11-9-89"></a><strong>Flattener #1: 11/9/89</strong><br /><em>When the Walls Came Down and the Windows Went Up</em><br />The fall of the Berlin Wall made the world an open playing field. Today, Intalio does most of its business in North America and Western Europe, but we&#8217;re getting more and more demands from Latin America, Eastern Europe, the Middle East, South Africa, Asia, and Australia. The Wall has been down for more than sixteen years, but as an American company, we still cannot do business with Cuba, Iran, Sudan and&nbsp;Syria.</p>
<p><a name="8-9-85"></a><strong>Flattener #2: 8/9/95</strong><br /><em>When Netscape Went Public</em><br />The Internet is the infrastructure that made <span class="caps">BPM</span> possible. It gave us web services and a Service Oriented Architecture that allows processes to be integrated with existing systems at a fraction of the cost of traditional <span class="caps">EAI</span> approaches. It provided the communication vehicle for the Open Source movement to really catch on and dramatically lower the cost of commodity software components. Finally, it gave us the vehicle through which we can market and sell our software, using participative communication tools such as this blog, and circumventing the physical packaging of software, thereby allowing us to conduct our business in a purely electronic&nbsp;way.</p>
<p><a name="workflow"></a><strong>Flattener #3: Work Flow Software</strong><br /><em>Let&#8217;s Do Lunch: Have Your Application Talk to My Application</em><br />Standards such as <span class="caps">BPMN</span> and <span class="caps">BPEL</span> are enabling interoperability across Business Process Management Systems in a way that early workflow pioneers could only dream of. Public APIs for popular online services are turning the <span class="caps">BPMS</span> into a mean and lean mashup machine, paving the way for truly componentized <span class="caps">IT</span> architectures where system architects simply assemble existing components, and software code writing is reserved for the most arcane&nbsp;applications.</p>
<p><a name="open-source"></a><strong>Flattener #4: Open-Sourcing</strong><br /><em>Self-Organizing Collaborative Communities</em><br />More than 80% of the code developed by Intalio is Open Source and in the process of being donated to the <a href="http://www.apache.org/">Apache Software Foundation</a> and the <a href="http://www.eclipse.org/">Eclipse Foundation</a>. This code forms only 20% of the software we ship to our customers, the remaining 80% being borrowed from existing Open Source projects. This participative model is pushed a step further with the introduction of a <a href="http://itredux.com/blog/2006/02/13/demand-driven-development/">Demand Driven Development</a> model, whereby smaller communities of users participate in the funding of specific product features, which are in turn donated back to the Open Source community. This creates an accelerating factor that turns traditional closed-source development into a massive competitive&nbsp;disadvantage.</p>
<p><a name="outsourcing"></a><strong>Flattener #5: Outsourcing</strong><br /><em><span class="caps">Y2K</span></em><br />Most functions that are not core to the business are outsourced. This includes facility management, human resources management, public relations, advertising, finances, legal, software development, quality assurance and testing, consulting, and customer support. The only functions that are kept in house are the ones that are critical to the development and distribution of a complex software tool: architecture design and customer training. Most of the engineering team that remains on our payroll is composed of highly talented architects, while we use our training group as the most technically-aware pre-sales&nbsp;organization.</p>
<p><a name="offshoring"></a><strong>Flattener #6: Offshoring</strong><br /><em>Running with Gazelles, Eating with Lions</em><br />Most of our software engineering is done out of <a href="http://itredux.com/blog/2006/01/14/destination-ukraine/">Western Ukraine</a>, where we find extremely talented developers at a rate similar to what we would pay in India, but with a yearly turnover of less than one percent. Our software quality assurance and testing is done out of Bangalore, India, where we are also setting up a support infrastructure that will be available from 9 <span class="caps">AM</span> <span class="caps">GMT</span>-1 (Paris) to 6 <span class="caps">PM</span> <span class="caps">PST</span> (Tijuana, <span class="caps">CA</span>). We are also working on the development of telesales organizations to be based in India and&nbsp;Ireland.</p>
<p><a name="supply-chaining"></a><strong>Flattener #7: Supply-Chaining</strong><br /><em>Eating Sushi in Arkansas</em><br />Several customers have asked us for the packaging of our <span class="caps">BPM</span> software into a hardware appliance. The question is not whether we will do it or not, but when. Because we want to remain a software company and do not want to manage an inventory of expensive hardware products, we&#8217;ve been discussing with supply-chain partners that can take the most recent version of our software, install it on hardware appliances, and get it shipped to customers in less than 48 hours, anywhere in the known&nbsp;world.</p>
<p><a name="insourcing"></a><strong>Flattener #8: Insourcing</strong><br /><em>What the Guys in Funny Brown Shorts Are Really Doing</em><br />Our decision to release our first <span class="caps">BPM</span> appliance will be driven by a single metric: volume. We will pull the trigger as soon as customer demand will be sufficient enough to allow us to work with in-sourcing partners such as <span class="caps">DHL</span> or <span class="caps">UPS</span> in order to provide technical support for the hardware part of our&nbsp;solution.</p>
<p><a name="in-forming"></a><strong>Flattener #9: In-forming</strong><br /><em>Google, Yahoo!, <span class="caps">MSN</span> Web Search</em><br />Intalio&#8217;s marketing budget is pretty low. In fact, for the time being, it does not even exist, and this blog is the only marketing investment we&#8217;ve made over the past three months. We do not go to tradeshows, unless we&#8217;re invited to speak there and travel expenses are paid by the event&#8217;s organizers. We do not advertise in any trade magazine, and instead work hard to get the <a href="http://bpm20.org/"><span class="caps">BPM</span> 2.0</a> section of this blog to be syndicated by online publications such as <a href="http://www.bpmg.org/"><span class="caps">BPMG</span></a>, <a href="http://www.bpminstitute.org/"><span class="caps">BPM</span> Institute</a>, and <a href="http://www.bptrends.com/">BPTrends</a>. Moving forward, the only marketing expense we are planning to make will be for Google Adwords, but we will do it in such a way that it directly pays for itself, by tracking the conversion of paid-for clicks into paying customers for our <a href="http://www.intalio.com/services/training.html">training services</a>, using <a href="http://analytics.google.com/">Google Analytics</a> in combination with&nbsp;<a href="http://www.salesforce.com/">Salesforce.com</a>.</p>
<p><a name="steroids"></a><strong>Flattener #10: The Steroids</strong><br /><em>Digital, Mobile, Personal, and Virtual</em><br />Our biggest productivity enhancer is called <a href="http://office20.org/">Office 2.0</a>. All our customer information is managed by <a href="http://www.salesforce.com/">Salesforce.com</a>, our software documentation is developed through <a href="http://www.atlassian.com/software/confluence/">Confluence</a>, an enterprise Wiki platform, and our internal communication is conducted through blogs, email and&nbsp;<a href="http://www.skype.com/">Skype</a>.</p>
<p>Looking at it from that angle, the world seems pretty flat&nbsp;indeed&#8230;</p>
<p>Many thanks to Alex for recommending Thomas L. Friedman&#8217;s great&nbsp;book.</p>
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